KELLY GSCHWEND
LAKE IN THE HILLS,IL
Summary
Marketing professional with proven track record in coordinating and optimizing marketing workflows. Known for high standards and dedication to achieving results through effective team collaboration. Reliable and adaptable, with strong organizational and communication skills valued by employers.
Overview
23
23
years of professional experience
Work History
Marketing Traffic Coordinator
McHenry County College
05.2023 - Current
- Assigned and managed new more than 300 projects a month and scheduled appropriate deadlines for work to be done through the Asana project management tool.
- Worked with clients to determine creative and appropriate solutions for their specific project needs.
- Developed relationships with outside vendors to bid out external printing jobs and promotional item purchases.
- Oversaw scheduling and deployment of email and texting campaigns.
- Promoted MCC through the development and distribution of information about College programs, services, facilities, events, personnel, alumni, and students.
Owner
Cross Kicks Fitness
10.2019 - Current
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Incorporated new programming to build an inclusive community - Yoga, Boxing for Parkinson's, Family Nights, Kids Camps.
- Experienced 35% growth during its second year by hiring my robust coaching staff.
Program Manager
The Actuarial Foundation
08.2017 - 10.2019
- Developed Math Motivators Program, reporting to program founder (a foundation board member).
- Recruited Actuarial Science students from colleges and universities to tutor freshman algebra at low-income high schools.
- Developed relationships with high schools around the country who were in close proximity to colleges with actuarial science programs.
- Expanded Math Motivators program to Connecticut, Chicago, Minneapolis, Seattle, Nebraska, Iowa, Bronx and Milwaukee.
- Hired program coordinators for each major city and supervised their expansion efforts.
Director of Advancement Communications
Eureka College
03.2015 - 08.2017
- Recognized for strong writing skills, outstanding communication and effective collaboration skills and selected to act as Director of Advancement Communications
- Project manager for the admissions communication flow
- Create content and manage the project timeline for the admissions communication flow, which includes print materials, letters, and emails to all prospective students
- Manage over 65 segmented print pieces and 45 segmented emails
- Develop campus blog strategy, write content, gather and manage content from our constituents, and collaborate with the webmaster for a live launch in March
- Developed a new series of athletic recruitment emails, featuring content and advice from a current student athlete from the sport that matches the prospective student's interests
Director of the Annual Fund
Eureka College
03.2009 - 03.2015
- Conduct direct mail and phonathon strategic development and programming efforts resulting in philanthropic support for the annual fund
- Recruit, hire, supervise and evaluate student workers
- Developed content and coordinated direct mail efforts for over 65 solicitations, raised $1.6 million through direct mail and phonathon and increased annual fund support 23% compared to previous five years; raised alumni donor giving percentage from 9% to 23%,
- Stewarded donors through the use of creativity: Valentine’s Day poems, thank you parody songs, President’s Report Calendar
- Raised over $390,000 in grant funding from various foundations
- Successfully conceptualized and implemented the Run With Reagan 5K Race and 1 Mile Walk, procured close to $21,000 in sponsors, created a social media marketing campaign and recruited over 500 participants over 4 years
Assistant Director of Admissions
Bradley University
07.2007 - 02.2009
- Captained all University recruiting efforts and programming in the St. Louis territory, developed relationships with perspective college students, guidance counselors and parents
- Determined student admissions eligibility and acceptance for all applicants in my territory
- Served as Search Committee Chair to recruit, hire and orient four new admissions counselors
- Recruited students to attend visit days, each attracted over 300 people
- Directed and organized professional development seminars for counselors in central and southern Illinois
Associate Director of Admissions
Lincoln College
07.2002 - 07.2007
- Conceptualized, created, and executed recruitment strategies for three Illinois High School Association Districts
- Admissions counselor, promoted to assistant director in 2003, associate director in 2006
- Developed communication materials and programming for various contingency groups
- Recruited and built relationships with hundreds of incoming freshmen and their families
- Assisted families through the admissions, financial aid, registration and orientation process
- Created and conducted classroom presentations and guidance counseling staff presentations
Education
Licenses & Certifications
06.2009
Master of Arts - Human Service Administration
Bradley University
Peoria, IL12.2006
Bachelor of Science - Communication
Bradley University
Peoria, IL05.2002
Skills
- Effective Communication
- Positive Relationship Building
- Customer Satisfaction
- Project Management
- Leadership & Staff Development
- Strategic Planning & Initiatives
- Program Development & Implementation
- Decision Making & Problem Resolution
- Critical Thinking & Analysis
- Strong Interpersonal Skills
Timeline
Marketing Traffic Coordinator
McHenry County College
05.2023 - Current
Owner
Cross Kicks Fitness
10.2019 - Current
Program Manager
The Actuarial Foundation
08.2017 - 10.2019
Director of Advancement Communications
Eureka College
03.2015 - 08.2017
Director of the Annual Fund
Eureka College
03.2009 - 03.2015
Assistant Director of Admissions
Bradley University
07.2007 - 02.2009
Associate Director of Admissions
Lincoln College
07.2002 - 07.2007
Licenses & Certifications
Master of Arts - Human Service Administration
Bradley University
Bachelor of Science - Communication
Bradley University
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