Katrina Crabtree

• Results-oriented CFO with over 13 years of progressive experience in the newspaper and media industry, successfully guiding organizations through complex digital transformations.
• Oversee budgets, payroll, and accounts payable and receivable.
• Analyze operational issues and implemented corrective action to maximize profits.
• Conduct detailed analysis of company financial information and oversaw preparation of related reports.
• Oversee accounts payable and receivable to track income and expenditures, drive statutory compliance and provide quantitative financial information.
• Proven expertise in diversifying revenue streams through subscriptions, digital advertising, and partnerships to counter declining print revenues.
• Skilled in strategic financial planning, cost optimization, and leveraging data analytics to drive profitability and enhance competitive positioning in a challenging market

Proven success in developing and implementing comprehensive business strategies that increase revenue, boost market share, and streamline operational efficiency. Adept at leading cross-functional teams, managing large-scale budgets, and pivoting business models to capture digital growth opportunities.

• Assisted with hiring process and training of new employees.
• Processed vital documentation, completed forms and obtained appropriate insurance verification and authorization for services.
• Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
• Communicated with customers and vendors positively with particular attention to problem resolution.

• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
• Maintained inventory of office supplies and placed orders.
• Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
• Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
• Opened and properly distributed incoming mail to promote quicker response to client inquiries.
• Assisted coworkers and staff members with special tasks on daily basis.
• Managed filing system, entered data and completed other clerical tasks.