KATIE RE
Chicago
Summary
Senior digital marketing leader with extensive experience managing and growing enterprise and mid-market client accounts through data-driven, full-funnel advertising strategies. Proven ability to build strategic partnerships, optimize performance across awareness to conversion, and translate complex campaign data into persuasive, revenue-driving recommendations. Recognized for exceptional client service, proactive problem-solving, and driving incremental account growth through consultative upselling.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Associate Director, Paid Search
DEPT Agency
Chicago, IL
07.2025 - Current
- Partnered with cross-functional teams (analytics, creative, ad ops) to ensure accurate campaign setup, first-party data integration, tracking implementation, and seamless launches.
- Built senior-level client partnerships, aligning media investment strategies with business objectives across all funnel stages.
- Identified and closed upsell opportunities including incremental budget increases, advanced targeting strategies, and new ad product adoption.
- Managed multiple high-budget accounts simultaneously while improving operational processes and execution efficiency.
Digital Marketing Account Manager
DEPT Agency
Chicago, IL
08.2021 - 07.2025
- Managed end-to-end execution of multi-channel advertising campaigns from strategy development through launch and ongoing optimization.
- Planned, executed, and optimized full-funnel, data-driven paid media campaigns, driving measurable performance improvements across awareness, consideration, and conversion stages.
- Served as primary client contact, providing proactive communication, issue resolution, and strategic recommendations to drive performance.
- Led daily campaign optimizations including bidding, budget allocation, audience segmentation, and creative testing.
Brand Strategist
ArtVersion Interactive
Chicago, IL
01.2020 - 07.2021
- Built data-informed brand and media strategies aligned with business objectives and audience insights.
- Conducted market and consumer research to inform targeting, positioning, and messaging strategies.
- Collaborated with creative teams on designing and visually appealing brand assets and marketing collateral that aligned with the brand's vision and tone of voice.
- Developed web and advertising copy for online content in alignment with the client's overarching brand identity and personality.
Education
Bachelor of Science - Advertising
North Park University
Chicago, IL12-2018
Skills
- Project Management
- Strategic Leadership
- Search Engine Marketing (SEM)
- Coaching and mentoring
- Content Strategy
- Media planning
- Communication
- Analytical thinking
Websites
Certification
- Google Ads Search Certified
- Google AI-Powered Performance Ads
- Meta Certified Media Buying Professional
Timeline
Associate Director, Paid Search
DEPT Agency
07.2025 - Current
Digital Marketing Account Manager
DEPT Agency
08.2021 - 07.2025
Brand Strategist
ArtVersion Interactive
01.2020 - 07.2021
Bachelor of Science - Advertising
North Park University