Katie Mack
Chicago
Summary
Sales director with over 20 years of experience in driving multimillion-dollar revenue in sports and programmatic advertising. Achieved 174% quota overachievement in 2024 and facilitated 300% year-over-year growth for key accounts. Managed high-value pipelines exceeding $39 million and established strong partnerships with major franchises.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sr. Account Executive, Large Customer Sales
Amazon Ads
01.2024 - Current
- Owned and forecasted a $39M+ programmatic and streaming revenue pipeline, driving consistent quota overachievement (174% in 2024, 110% in 2025)
- Closed Direct Advertiser Agreements, achieving 300% year-over-year growth for top two accounts.
- Spearheaded ad tech, supply, measurement, and sales operations, enhancing Amazon Demand Side Platform (ADSP) adoption.
Sr. AE Amazon Ads Emerging Business, Founding Team Member Local
Amazon Ads
05.2021 - 12.2023
- Trained and enabled a network of over 500 Channel Partner Account Executives to sell Amazon's full suite of ad solutions.
- Grew direct local book revenue by $4M, reaching $16M.
- Developed and launched local news product with channel partners, generating $2M in initial revenue.
- Led channel partnerships, achieving 100% YOY growth in local business revenue.
Enterprise Account Executive
NBC Sports
Chicago
01.1997 - 01.2020
- Set a new station record for annual revenue, generating over $11M in 2016 by growing existing accounts and securing new business.
- Built and managed a robust new business pipeline, consistently ranking #1 in new business generation.
- Consistently ranked as the #1 Digital Sales Executive in Chicago from 2012-2020; ranked #2 in the country in 2016.
- Developed and sold cross-platform sports media solutions, increasing client engagement across linear, digital, and streaming inventory.
- Secured multi-million dollar sponsorships and orchestrated tentpole event integrations with major franchises, enhancing brand visibility for clients including Chicago Cubs, Chicago White Sox, Chicago Bulls, and Chicago Blackhawks.
- Developed key relationships with agencies (Optimum Sports, OMD, Hearts and Science, Starcom, Publicis, Spark, Optimum Sports) and direct Fortune 100-500 clients.
- Mentored and developed Account Executives, fostering top-tier performance that led to a direct report ranking #2 in new business revenue.
- Partnered with professional teams to create multi-platform integrations for in-stadium sponsors.
- NBC Sports is a major sports broadcasting network.
Education
Bachelor of Arts - Communications/Marketing
University of Illinois
Champaign-UrbanaSkills
- Account management
- Revenue growth
- Lead generation
- Pipeline management
- Prospecting
- Sales analytics
- Programmatic advertising
- Partnership development
- Strategic planning
- Team leadership
- Emerging sales opportunities
- Relationship building
Certification
- IAB (Interactive Advertising Bureau) Training
- Salesforce
- The Trade Desk Edge Certification
- Amazon Demand Side Platform Certification
- Amazon Sponsored Ads Certification
Timeline
Sr. Account Executive, Large Customer Sales
Amazon Ads
01.2024 - Current
Sr. AE Amazon Ads Emerging Business, Founding Team Member Local
Amazon Ads
05.2021 - 12.2023
Enterprise Account Executive
NBC Sports
01.1997 - 01.2020
Bachelor of Arts - Communications/Marketing
University of Illinois