Katie Forsythe
Ingleside
Summary
Quality-driven copywriter and editor with superior attention to detail. Multifaceted marketer with performance-driven content production including blogs, website copy, e-blasts, videography, and more.
Overview
6
6
years of professional experience
Work History
Marketing Content Manager
Diversified Labeling Solutions
12.2023 - Current
- Manage multiple projects simultaneously, prioritizing tasks effectively.
- Manage content distribution to online channels and social media platforms using Hootsuite and Hubspot.
- Edit and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Present monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Develop strategies to optimize website content for search engine visibility.
- Use Hubspot to analyze user engagement and website traffic metrics.
- Work closely with graphic designers to create visually appealing graphics that complements written content.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Boost Linkedin followers from 1500 to 2400 by creating engaging and shareable content tailored to our audience.
- Develop and execute multi-channel content strategies that drive engagement and lead generation
- Manage Workflow Using Asana
Content Marketing Specialist
Screenflex Portable Partitions Inc
01.2020 - 12.2023
- Wrote clean, well-polished copy for company website, advertisements, and other marketing channels.
- Edited colleagues' catalogs, emails, and other communications.
- Conducted customer interviews for case studies on website.
- Designed and wrote e-blasts using Campaign Monitor with average 54% open rate.
- Distributed press releases through PRWeb with average of 110 pick ups.
- Monitored and enhanced website's SEO practices with Google Analyticsand maximize organic traffic.
- Filmed and edited videos using Adobe Premiere and CapCut for customer use and social media.
- Managed workflow using Asana.
Community Business Coordinator
Barnes & Noble
04.2019 - 12.2019
- Facilitated fundraiser book fairs, averaging $4000 in sales each.
- Processed bulk sales with various institutions and corporations averaging $7000/ month.
- Researched grants and funding of institutions for B2B outreach.
Education
Bachelor of Arts - Communications
University of Wisconsin- Stevens Point
Stevens Point, WI08.2014
Skills
- Copywriting
- Long Form Content
- Public and Media Relations
- Graphic Design
- Copy Editing
- Brand Development
- SEO Management
- Script Writing
- Proofreading Skills
- Video Production
- Multimedia content production
- Google Analytics
- Wordpress
- Editorial Content Management
- Marketing Campaign Management
Accomplishments
- Spoke to a crowd of 200 people at a fundraising gala for a local counseling service and raised $70,000.
Raised $70,000 for Youth and Family Counseling Fundraising Gala (09/2019)
Publications
Broken Nek Self-published memoir (2018) ISBN#9781642373967
- First-person, present tense memoir.
- Learned effective storytelling and different types of editing (structural, copyediting, and final proofreading).
No More Secrets - A mental health podcast (09/2019 - Present)
- Interview therapists, local business owners, foundation owners, cancer survivors, and more.
- Edit video and audio tracks into long form episodes for distribution on Youtube and Buzzsprout. Average 200-300 views/listens per episode.
Timeline
Marketing Content Manager
Diversified Labeling Solutions
12.2023 - Current
Content Marketing Specialist
Screenflex Portable Partitions Inc
01.2020 - 12.2023
Community Business Coordinator
Barnes & Noble
04.2019 - 12.2019
Bachelor of Arts - Communications
University of Wisconsin- Stevens Point
Similar Profiles
DION C. BRITTONDION C. BRITTON
Shipping and Receiving Associate at Diversified Labeling SolutionsShipping and Receiving Associate at Diversified Labeling Solutions
Brandon RistowBrandon Ristow
Press Operator at Diversified Labeling SolutionsPress Operator at Diversified Labeling Solutions
Princess AbergasPrincess Abergas
Housekeeper at Diversified Staffing SolutionsHousekeeper at Diversified Staffing Solutions