Karina Pasternak
Jerusalem,JM
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Product Manager
Yad Vashem
07.2023 - Current
- Coordinated project planning and execution with team members and team leads.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Oversaw preparation of the Instagram copy, images, and videos. Leveraged industry trends to improve audience engagement with compelling narrative-driven content.
- Improved website visibility through development and implementation of SEO strategies.
Head, Web Architecture and Design Section
Yad Vashem
06.2014 - 06.2023
- Management of the Yad Vashem website in 8 languages, working with the content providers from different departments.
- Optimizing the website templates and pages layouts for a better UX.
- Successful migration of the website to CMS, which made the website's maintenance easier for the whole team, as well as added a much needed SEO features and solved the accessibility issues
- The Yad Vashem Instagram account's audience has been constantly growing, reaching a milestone of more than 100.000 active followers.
- Managed complex projects from inception to completion, ensuring timely delivery and client satisfaction.
- Conducted regular reviews of operations and identified areas for improvement.
Senior Web Designer
Yad Vashem
01.2013 - 06.2014
- Managing the Yad Vashem's website in 8 languages
- Redesigned outdated websites for better functionality, incorporating modern design trends and best practices.
- Enhanced UX by designing intuitive and visually appealing website layouts.
- Collaborated with cross-functional teams to ensure seamless integration of web designs with overall marketing strategies.
Web Designer and Website Manager
Yad Vashem
01.2008 - 12.2012
- Creating and setting up new website's look and feel (HTML, CSS), working closely with IT, UX and UI teams.
- Migrating Yad Vashem's websites in English and Hebrew to the new template, rethinking and optimizing website's structure.
- Building and managing Yad Vashem's website in Spanish and German.
Seller at a Bookstore, Web Designer
Freelancer
10.2003 - 12.2007
Website Manager
The Jewish Agency for Israel
06.2001 - 10.2003
Education
Master of Science - Linguistics and Computer Science (Artificial Intelligence)
Russian State University For Humanities
Moscow06-2001
Skills
Management skills
- KPI Tracking
- Project Planning and Goal Setting
- Data-driven decision-making
- Teamwork and Collaboration
- Jira
- Search Engine Optimization
Computer Skills
- CMS: Drupal, Wordpress
- SEO tools: SemRush, Google Analytics, Google Search Console
- Digital Marketing tools: Canva, Hootsuite, SproutSocial, Later
- Adobe CS: Photoshop, Dreamweaver, Illustrator, InDesign
- Microsoft Office
- HTML, CSS
Websites
Certification
- Digital Marketing & Ecommerce, Google, 2023
- Search Engine Optimization (SEO), University of California, Davis, 2022
- Website Accessibility, עמותת נגישות ישראל, 2017
- Computer Graphics, The College of Management Academic Studies, 2007
Volunteer Experience
October 2024 - present
Website Optimization, Armenian Volunteer Corps
August 2024 - present
Marketing and Copyrighting, Jerusalem Loves Animals
September 2018 - December 2019
Social Media Coordinator, Savage of Sevan
September 2018
Website Management, HikeArmenia
Hobbies and Interests
- Sport (running, tennis, cycling)
- Gardening
- Dogs
Languages
Russian
Native language
Hebrew
Advanced
C1
English
Advanced
C1
Timeline
Product Manager
Yad Vashem
07.2023 - Current
Head, Web Architecture and Design Section
Yad Vashem
06.2014 - 06.2023
Senior Web Designer
Yad Vashem
01.2013 - 06.2014
Web Designer and Website Manager
Yad Vashem
01.2008 - 12.2012
Seller at a Bookstore, Web Designer
Freelancer
10.2003 - 12.2007
Website Manager
The Jewish Agency for Israel
06.2001 - 10.2003
Master of Science - Linguistics and Computer Science (Artificial Intelligence)
Russian State University For Humanities
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