KAREN GEVA

• Lead & dene the product strategy - lead a complete transformation of product strategy to be customer centric and transform from a B2C Retail oriented niche business model to a B2B enterprise solution thus tripling our customer base
• Lead a team of product managers - build and trained the team to own both inbound and outbound responsibilities
• Working closely with R&D to improve the product development lifecycle thus improving our ability to execute over 95% of our quarterly planned features
• Introduced a new customer engagement approach preventing churn and addressing shelfware customers to convert them to active customers.

• Part of the CDP product team leading the core of the product which is identity resolution
• Dene, lead and launch the industry strategy of the CDP industry accelerators
• Working closely with R&D and have established good relationships and trust that contribute to successfully delivering new features
• Working closely with managers within and outside Gigya to build new oerings and identify the unique value proposition of the CDP within the SAP, and CX in particular, strategy.

• Managing the go to market strategy for new product's including: identifying audience segments, dening new business models based on CAPEX and Pay-As-You-Go models and dening pricing for both product and professional services
• Leading market research eorts to identify new ventures and also support the development of current product lines
• Lead the product's marketing strategy which includes: identifying marketing channels per audience segment, planning yearly marketing activities & managing the budget
• Working with freelancers to execute marketing activities including crafting the massaging and design language for each product line, marcom, PR, email marketing and social media presence.

• Led a group of technological leaders and analysts which are responsible for identifying emerging technologies that could be of use to the bank's technological division
• Led technological due diligence for all innovation initiatives that require collaboration with startups
• Provided architectural solutions to projects that wish to be built on public cloud (AWS) infrastructure
• Led the bank's public cloud (AWS) infrastructure project with a budget evaluated at 3.7 million NIS.

• Launched an innovative product from concept to market in the US and South Africa, overseeing user ows, UI, and development
• Led company strategy, product roadmap, and oerings, identifying customer needs and dening business goals and KPIs
• Directed BizDev eorts, including strategy, negotiations, and partnerships
• Built teams, implemented Scrum, and shaped company culture
• Managed the Israeli site R&D, Data Science, Analytics & BI with a $4.6 million budget.

Helping startups define their product strategy and a good market fit.

FinTech company (860 employees) providing a trading platform for both B2B and B2C customers.

Ad-Tech & Gaming mature startup providing a casual games platform for PC with embedded ads in a B2C business model.