Kameron Jackson
Lockport,IL
Summary
Dynamic and results-oriented marketing professional with a strong foundation in innovative strategies and media research. Committed to enhancing brand visibility and optimizing product performance through data-driven insights. Expertise in analyzing marketing trends and translating findings into actionable strategies that foster growth and engagement. Proven ability to develop and implement creative solutions that resonate with target audiences and elevate overall campaign effectiveness.
Overview
7
7
years of professional experience
Work History
Product Quality & Manufacturing InsightProduct
Ford Motor Company
03.2026 - Current
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
- Supported Ford and Lincoln vehicle programs by analyzing manufacturing quality data to identify trends, recurring defects, and opportunities for process improvement throughout the production lifecycle.
- Collaborated with engineering, manufacturing, supplier quality, and program management teams to investigate product concerns, determine root causes, and implement effective corrective actions.
- Monitored key quality performance indicators (KPIs), including warranty claims, customer feedback, production defects, and first-time quality metrics to improve overall vehicle performance.
Marketing Coordinator/Email Marketing Manager
Food Service Direct
01.2022 - 02.2026
- Managed email segmentation strategies to target specific customer groups.
- Provided support to customers regarding any issues related to their subscriptions.
- Identified areas of improvement based on customer feedback surveys.
- Implemented strategies to reduce unsubscribe rates and improve deliverability.
- Analyzed data from email campaigns to optimize performance and develop insights.
- Conducted A and B testing on subject lines, content, images, and calls-to-action.
- Monitored industry trends for new opportunities in email marketing.
- Optimized HTML and CSS code of emails for compatibility across different platforms.
- Established KPIs and tracked progress against them using analytics tools.
- Formulated, directed and coordinate marketing activities and policies to promote products and services, working with advertising, and promotion managers.
- Collaborated with designers, writers, and other professionals to produce high-quality materials.
- Organized events such as trade shows, conferences, seminars, and webinars.
- Managed social media strategies to drive participation and engagement.
- Generated reports summarizing weekly, monthly, and quarterly results of marketing efforts.
- Executed digital marketing strategies to drive brand awareness.
- Remote
Sales Associate
Footlocker
08.2019 - 05.2022
- Greeted customers warmly and offered assistance.
- Helped customers find and select products.
- Assisted customers with product selection to ensure customer satisfaction.
- Operated cash register and POS to handle purchases, refunds, and exchanges for customers.
- Arranged and display merchandise to promote sales.
- Answered questions regarding store and merchandise.
- Performed sales floor work, such as greeting and assisting customers, stocking shelves and taking inventory.
- Resolved conflicts arising from incorrect orders or damaged goods promptly and professionally.
Education
Bachelor of Arts - Advertising, Sales
Western Kentucky University
Bowling Green, KY05.2021
Skills
- Mobile optimization
- Marketing automation
- Email analytics
- Social media marketing
- Email design
- A and B testing
- Campaign management
- Email strategy development
- HTML and CSS
- Behavioral targeting
- DotDigital
- Klaviyo
- Analytics and SEO
- Event planning
- Teamwork and collaboration
- Detail-oriented
Timeline
Product Quality & Manufacturing InsightProduct
Ford Motor Company
03.2026 - Current
Marketing Coordinator/Email Marketing Manager
Food Service Direct
01.2022 - 02.2026
Sales Associate
Footlocker
08.2019 - 05.2022
Bachelor of Arts - Advertising, Sales
Western Kentucky University