Julia Balling
Chicago,IL
Summary
Dynamic Senior Client Success Manager with over 6 years of experience empowering enterprise organizations to fully leverage SaaS platforms in AI Search, SEO, and digital marketing. Proven leader in driving executive engagement and enhancing product adoption, consistently achieving high retention rates for strategic accounts while uncovering new expansion opportunities. Expertise in collaborating with C-level stakeholders to craft tailored customer success plans, facilitate impactful executive business reviews, and deliver quantifiable results through strategic consulting and effective cross-functional teamwork. Committed to fostering long-term partnerships that drive success and innovation.
Overview
8
8
years of professional experience
Work History
Senior Client Success Manager II
seoClarity
2026.04 - Current
- Own executive relationships for a portfolio of enterprise SaaS customers, serving as a trusted advisor on SEO, AEO, and GEO strategy while aligning platform adoption with business objectives
- Develop customer success plans and long-term account strategies that increase adoption, customer maturity, and measurable business outcomes
- Lead enterprise adoption of seoClarity's AI Search platform by designing scalable workflows that integrate AI Search into customers' daily marketing operations
- Generated expansion revenue by identifying strategic growth opportunities, resulting in AI Search upsells across approximately 35% of managed accounts
- Created and standardized a new executive Quarterly Business Review framework focused on AI Search, AEO, and GEO performance, enabling customers to measure ROI and identify future growth opportunities
- Facilitate executive business reviews, strategic planning sessions, and customer workshops with senior marketing leaders
- Partner cross-functionally with Product, Sales, Professional Services, and Support to resolve customer challenges, advocate for customer needs, and influence platform enhancements
- Consult enterprise organizations on workflow optimization, organizational change management, and AI Search adoption across multiple stakeholder groups
- Mentor Client Success Managers on enterprise account strategy, executive communication, and AI Search best practices
- 100% retention rate for Q1 and Q2 2026
Client Success Manager III
seoClarity
2024.01 - 2026.04
- Managed a portfolio of 12+ enterprise customers, developing strategic account plans that aligned platform adoption with customer business objectives
- Served as the executive-level trusted advisor for enterprise organizations, leading Quarterly Business Reviews, roadmap discussions, and strategic planning sessions
- Retained 100% of managed customers during Q3–Q4 through proactive account planning, executive engagement, and measurable value delivery
- Drove multiple platform expansions by increasing customer adoption and identifying opportunities for additional AI Search and platform solutions
- Designed SEO and AI Search testing strategies that enabled enterprise teams to make faster, data-driven business decisions
Client Success Manager II
seoClarity
2023.01 - 2024.01
- Managed one of the company's largest enterprise books of business while maintaining customer retention
- Successfully onboarded enterprise customers and established scalable adoption strategies across complex organizations
- Built trusted relationships with key stakeholders by aligning platform capabilities with business priorities
- Identified expansion opportunities through strategic consulting, usage analysis, and demonstrated business value
- Partnered with cross-functional teams to ensure successful implementations and ongoing customer success
Creative Advertising Student & Freelance Creative Strategist
book180 Portfolio School / Pinterest
2022.09 - 2023.12
- Completed an intensive creative advertising program focused on Art Direction and Creative Strategy.
- Built a professional creative portfolio while completing freelance strategic engagements.
- Supported Pinterest as an Associate Creative Strategist, assisting with strategic pitch development for enterprise brands.
- Strengthened expertise in storytelling, UX, and design thinking that complements digital marketing strategy.
Senior SEO Manager
Wpromote
2021.11 - 2022.12
- Led enterprise SEO strategy for national brands across technical SEO, content strategy, and user experience
- Consulted with marketing, engineering, and product teams to prioritize initiatives that improved search performance and business outcomes
- Conducted competitive research and market analysis to identify growth opportunities
- Specialized in App Store Optimization (ASO) for major retail clients
- Delivered executive reporting and strategic recommendations that increased organic visibility and long-term growth
- Supported business development efforts by contributing to new business pitches and client presentations
Senior SEO Manager
OMD (Client: McDonald's)
2018.12 - 2021.11
- Led technical SEO initiatives for McDonald's digital properties, including site performance optimization, schema implementation, and international SEO reporting.
- Partnered with global marketing, product, and development teams to align SEO initiatives with business priorities
- Presented performance insights and strategic recommendations to senior client stakeholders
- Developed executive-level reporting that connected SEO performance to broader business KPIs
SEO Coordinator
Omnicom (Resolution Media & PHD)
2018.12 - 2021.11
- Supported SEO strategy for enterprise brands including SC Johnson and Kohler.
- Conducted keyword research, competitive analysis, technical audits, and performance reporting
- Collaborated with cross-functional marketing teams to execute integrated digital marketing initiatives.
- Delivered actionable insights that informed broader marketing and content strategies
Education
Bachelor of Arts - Communications (Advertising & Fine Art)
DePaul University
Chicago, ILArt Direction Certificate -
Book180 Portfolio School
Skills
- Enterprise Customer Success
- Executive Stakeholder Management
- Strategic Account Management
- Product Adoption & Change Management
- Enterprise SaaS
- AEO, GEO & SEO
- Customer Retention & Expansion
- Trusted Advisor Consulting
Timeline
Senior Client Success Manager II
seoClarity
2026.04 - Current
Client Success Manager III
seoClarity
2024.01 - 2026.04
Client Success Manager II
seoClarity
2023.01 - 2024.01
Creative Advertising Student & Freelance Creative Strategist
book180 Portfolio School / Pinterest
2022.09 - 2023.12
Senior SEO Manager
Wpromote
2021.11 - 2022.12
Senior SEO Manager
OMD (Client: McDonald's)
2018.12 - 2021.11
SEO Coordinator
Omnicom (Resolution Media & PHD)
2018.12 - 2021.11
Bachelor of Arts - Communications (Advertising & Fine Art)
DePaul University
Art Direction Certificate -
Book180 Portfolio School