- Team Leadership: Managed a team of 70 professionals, including 15 store managers, 10 department managers, and 45 visual commercial managers and merchandisers.
- Multi-state Operations: Oversaw visual merchandising and commercial strategies for ladies' wear across 15 stores in seven states, with a combined average annual revenue of $130 million.
- Annual Revenue Performance: Achieved $126.78 million in revenue for the women’s department, with a slight 1.3% decrease compared to the previous year.
Category Breakdown:
Clothing: $115.88 million in revenue, down 3%.
• Shoes: $7.78 million in revenue, up 23.6%.
Perfume: $3.13 million in revenue, up 20.7%.
- Dual Department Leadership: I held the role of Regional Visual Commercial Manager for Menswear for six years before transitioning to Ladieswear for the past four years, showcasing versatility across both departments.
- Store Openings and Renovations: Successfully opened eight new store locations and managed three major store renovations over the past ten years, ensuring seamless launches and updates.
- Talent Management and Development: Ensured vacancies were filled through external hiring, internal team development, and identifying talent for future promotions, collaborating with sales associates, visual merchandisers, and managers.
- Inventory Optimization: Ensured optimal stock levels by analyzing sales trends and product needs, maximizing sales opportunities, and maintaining efficient inventory levels.
- Sales Trend Analysis and Merchandising: Analyzed sales trends to optimize store layouts, encouraging customer engagement, and boosting sales through strategic merchandising.
- Merchandising and Fixture Optimization: Proactively updated furniture and fixture placements to enhance product displays and improve store layouts, creating a more engaging shopping environment.
- Customer Experience Enhancement: Improved customer experience by optimizing product flow and ensuring efficient store operations, leading to better customer interactions, and increased loyalty.