Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

JUAN CARLOS PEREZ

Chicago

Summary

Accomplished leader with extensive experience at Zara, excelling in visual merchandising and business strategy. Managed multi-state operations, achieving $126.78 million in revenue. Skilled in team development and sales analysis, enhancing customer experience and optimizing inventory. Proven track record in project management and talent development, driving success through effective communication and strategic initiatives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Regional Visual Commercial Manager

Zara
Chicago
02.2015 - Current
  • Team Leadership: Managed a team of 70 professionals, including 15 store managers, 10 department managers, and 45 visual commercial managers and merchandisers.
  • Multi-state Operations: Oversaw visual merchandising and commercial strategies for ladies' wear across 15 stores in seven states, with a combined average annual revenue of $130 million.
  • Annual Revenue Performance: Achieved $126.78 million in revenue for the women’s department, with a slight 1.3% decrease compared to the previous year.

Category Breakdown:

Clothing: $115.88 million in revenue, down 3%.

Shoes: $7.78 million in revenue, up 23.6%.

Perfume: $3.13 million in revenue, up 20.7%.

  • Dual Department Leadership: I held the role of Regional Visual Commercial Manager for Menswear for six years before transitioning to Ladieswear for the past four years, showcasing versatility across both departments.
  • Store Openings and Renovations: Successfully opened eight new store locations and managed three major store renovations over the past ten years, ensuring seamless launches and updates.
  • Talent Management and Development: Ensured vacancies were filled through external hiring, internal team development, and identifying talent for future promotions, collaborating with sales associates, visual merchandisers, and managers.
  • Inventory Optimization: Ensured optimal stock levels by analyzing sales trends and product needs, maximizing sales opportunities, and maintaining efficient inventory levels.
  • Sales Trend Analysis and Merchandising: Analyzed sales trends to optimize store layouts, encouraging customer engagement, and boosting sales through strategic merchandising.
  • Merchandising and Fixture Optimization: Proactively updated furniture and fixture placements to enhance product displays and improve store layouts, creating a more engaging shopping environment.
  • Customer Experience Enhancement: Improved customer experience by optimizing product flow and ensuring efficient store operations, leading to better customer interactions, and increased loyalty.

Visual Merchandiser

Zara
Chicago, IL, Las Vegas
10.2010 - 02.2015
  • Managed in-store merchandising, product placement, and floor replenishment
  • Provided leadership and training to sales associates, ensuring excellent customer service and store maintenance
  • Identified in-store talent to develop visual merchandisers across three locations

Part-Time Cashier

Zara
Chicago
11.2009 - 10.2010
  • Greeted customers entering store and responded promptly to customer needs
  • Worked flexible schedule and extra shifts to meet business needs
  • Operated cash register for cash and credit card transactions with excellent accuracy levels
  • Supported managers and merchandisers with various tasks

Education

Associate of Science - Architectural Drafting

College of DuPage
Glen Ellyn, IL

Skills

  • Visual merchandising and business strategy
  • Effective communication
  • Leadership and team development
  • Sales and trends analysis
  • Project management
  • Customer experience

Certification

OSHA Certified

Languages

English - Native or Bilingual, Spanish - Native or Bilingual, German - Limited Working

Timeline

Regional Visual Commercial Manager

Zara
02.2015 - Current

Visual Merchandiser

Zara
10.2010 - 02.2015

Part-Time Cashier

Zara
11.2009 - 10.2010

Associate of Science - Architectural Drafting

College of DuPage
JUAN CARLOS PEREZ