Summary
Overview
Work History
Education
Fractional, Freelance & Consulting Roles
Timeline
Generic

Joshua Polsky

Marketing Executive

Summary

Marketing leader with over 20 years of experience in SEO, messaging, branding, user-journey, copywriting, paid acquisition, team leadership, and process documentation. Having run a business and worked with B2B, B2C, D2C, and SMBs, I have a strong feel for how to translate business goals into marketing strategies and tactics. I specialize in turning complex ideas into simple language that readers connect with. Whether it’s a website, a blog post, an email, or an ad, I use psychology and empathy to speak directly to the pains and fears of our ideal customers, and guide them toward the solution.

Overview

14
14
years of professional experience

Work History

Head of SEO/AIO, Content, and Design

Imperial Rank SEO
05.2025 - Current
  • Lead and manage the SEO, content, and design teams, ensuring cohesive execution across all areas of client fulfillment
  • Train and mentor writers and SEO specialists on content strategy, target customer psychology, AI tools, and SEO best practices
  • Pioneered the company-wide adoption of AI for SEO and content production, including training, implementation, and process development
  • Created our internal knowledge base and SOP library covering content writing, keyword research, CRO, UX, and AI-enhanced SEO workflows
  • Conduct in-depth CRO, messaging, and user journey audits to identify the areas of client and lead websites that are failing to bring conversions
  • Implement analytics tracking and reporting systems using GA4, GSC, and Tag Manager to monitor and optimize client performance
  • Part-time

Head of Marketing

Prospectory AI
12.2023 - 03.2025
  • Developed and led ICP-based GTM strategies for multiple LOBs, resulting in increased market penetration for each
  • Collaborated with product, sales, and customer success teams to align messaging and go-to-market strategies
  • Engineered our AI powered content creation workflow, increasing organic traffic from 0 to 600+ monthly sessions within 9 months without ad spend
  • Built and scaled content operations, reducing manual production time by 75%
  • Organized the company's presence at AWS re:Invent 2024, capturing over 200 qualified leads
  • Mentored junior SEO and content team members, aligning workflows with company objectives
  • Part-time

Marketing Consultant

Finer Custom Engagement Rings and Diamonds
12.2023 - 10.2024
  • Quintupled organic traffic with location and content silos, leading to ranking increases for both existing keywords and previously non-existent to top 5 in SERPs as well as appearing in AI searches
  • Ranked top 3 in Google Maps for a 13-mile radius for 15+ of the most buyer intent keywords
  • Boosted impressions from 353k to 852k; improved keyword rankings from 505 to 3,341, including 62 #1 spots
  • Drove 600% increase in appointment bookings through CRO, on-site content optimization, and blog strategy
  • Freelancer

Head of Content, Onpage SEO, and CRO

Angora Media
06.2023 - 01.2024
  • Led SEO and CRO strategies for international B2B clients, increasing content quality, rankings, and conversion rates
  • Delivered over 10 optimized briefs weekly, improving organic visibility and on-site engagement
  • Trained interns in SEO, content workflows, and best practices

Head of Growth and Acquisition

More Hot Leads
02.2015 - 02.2023
  • Led and mentored six client fulfillment teams: Google ads, copy and content, social ads, email and marketing automation, creative, and web devs
  • Oversaw planning, execution, and optimization of paid acquisition with CTRs on campaign properties ranging from 2.5-7%
  • Onpage SEO optimization increased traffic for all clients by an average of 1000%
  • UX and CRO strategies increased average client lead generation by 10x per client
  • Led go-to-market strategies for over 40 client launches, employing ICP and competitive intelligence systems to shape positioning

Online Marketing Manager

Xplenty – B2B Big Data SaaS
03.2012 - 12.2014
  • Achieved a 2500% increase in inbound traffic through SEO, content, and conversion optimization
  • CRO strategies resulted in 50% decrease in campaign CPC, 60% increase in CTRs, and 4x increase in conversions
  • Email campaigns achieved 55% open rate and 10.5% CTR
  • Planned 2013 company AWS re: Invent presence resulting in 500 qualified leads

Education

BA - Political Science

University of Missouri

Fractional, Freelance & Consulting Roles

Marketing & SEO Leadership | 2023 – Present

Working with early-stage companies and growth-focused businesses as a fractional leader or specialist, during a volatile hiring period.


Imperial Rank SEO — Part-Time, Remote
Head of SEO, AIO, and Content | May 2025 – Present

  • Lead and manage the SEO, content, and design teams, ensuring cohesive execution across all areas of client fulfillment
  • Train and mentor writers and SEO specialists on content strategy, target customer psychology, AI tools, and SEO best practices
  • Pioneered the company-wide adoption of AI for SEO and content production, including training, implementation, and process development
  • Created our internal knowledge base and SOP library covering content writing, keyword research, CRO, UX, and AI-enhanced SEO workflows
  • Conduct in-depth CRO, messaging, and user journey audits to identify the areas of client and lead websites that are failing to bring conversions
  • Implement analytics tracking and reporting systems using GA4, GSC, and Tag Manager to monitor and optimize client performance


Prospectory AI — Part-Time, Remote
Head of Marketing | Dec 2023 – Mar 2025

  • Developed and led ICP-based GTM strategies for multiple LOBS, resulting in increased market penetration for each
  • Collaborated with product, sales, and customer success teams to align messaging and go-to-market strategies
  • Engineered our AI powered content creation workflow, increasing organic traffic from 0 to 600+ monthly sessions within 9 months without ad spend
  • Built and scaled content operations, reducing manual production time by 75%
  • Organized the company's presence at AWS re:Invent 2024, capturing over 200 qualified leads
  • Mentored junior SEO and content team members, aligning workflows with company objectives


Finer Custom Engagement Rings — Freelance Marketing Consultant
SEO & CRO Lead | Dec 2023 – Oct 2024

12/2023 - 10/2024

  • Quintupled organic traffic with location and content silos, leading to ranking increases for both existing keywords and previously non-existent to top 5 in SERPS as well as appearing in Al searches
  • Ranked top 3 in Google Maps for a 13-mile radius for 15+ of the most buyer intent keywords
  • Boosted impressions from 353K to 852K; improved keyword rankings from 505 to 3,341, including 62 #1 spots
  • Drove 600% increase in appointment bookings through CRO, on-site content optimization, and blog strategy

Timeline

Head of SEO/AIO, Content, and Design

Imperial Rank SEO
05.2025 - Current

Head of Marketing

Prospectory AI
12.2023 - 03.2025

Marketing Consultant

Finer Custom Engagement Rings and Diamonds
12.2023 - 10.2024

Head of Content, Onpage SEO, and CRO

Angora Media
06.2023 - 01.2024

Head of Growth and Acquisition

More Hot Leads
02.2015 - 02.2023

Online Marketing Manager

Xplenty – B2B Big Data SaaS
03.2012 - 12.2014

BA - Political Science

University of Missouri

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Joshua PolskyMarketing Executive