Joshua Polsky
Marketing Executive
Summary
Marketing leader with over 20 years of experience in SEO, messaging, branding, user-journey, copywriting, paid acquisition, team leadership, and process documentation. Having run a business and worked with B2B, B2C, D2C, and SMBs, I have a strong feel for how to translate business goals into marketing strategies and tactics. I specialize in turning complex ideas into simple language that readers connect with. Whether it’s a website, a blog post, an email, or an ad, I use psychology and empathy to speak directly to the pains and fears of our ideal customers, and guide them toward the solution.
Overview
14
14
years of professional experience
Work History
Head of SEO/AIO, Content, and Design
Imperial Rank SEO
05.2025 - Current
- Lead and manage the SEO, content, and design teams, ensuring cohesive execution across all areas of client fulfillment
- Train and mentor writers and SEO specialists on content strategy, target customer psychology, AI tools, and SEO best practices
- Pioneered the company-wide adoption of AI for SEO and content production, including training, implementation, and process development
- Created our internal knowledge base and SOP library covering content writing, keyword research, CRO, UX, and AI-enhanced SEO workflows
- Conduct in-depth CRO, messaging, and user journey audits to identify the areas of client and lead websites that are failing to bring conversions
- Implement analytics tracking and reporting systems using GA4, GSC, and Tag Manager to monitor and optimize client performance
- Part-time
Head of Marketing
Prospectory AI
12.2023 - 03.2025
- Developed and led ICP-based GTM strategies for multiple LOBs, resulting in increased market penetration for each
- Collaborated with product, sales, and customer success teams to align messaging and go-to-market strategies
- Engineered our AI powered content creation workflow, increasing organic traffic from 0 to 600+ monthly sessions within 9 months without ad spend
- Built and scaled content operations, reducing manual production time by 75%
- Organized the company's presence at AWS re:Invent 2024, capturing over 200 qualified leads
- Mentored junior SEO and content team members, aligning workflows with company objectives
- Part-time
Marketing Consultant
Finer Custom Engagement Rings and Diamonds
12.2023 - 10.2024
- Quintupled organic traffic with location and content silos, leading to ranking increases for both existing keywords and previously non-existent to top 5 in SERPs as well as appearing in AI searches
- Ranked top 3 in Google Maps for a 13-mile radius for 15+ of the most buyer intent keywords
- Boosted impressions from 353k to 852k; improved keyword rankings from 505 to 3,341, including 62 #1 spots
- Drove 600% increase in appointment bookings through CRO, on-site content optimization, and blog strategy
- Freelancer
Head of Content, Onpage SEO, and CRO
Angora Media
06.2023 - 01.2024
- Led SEO and CRO strategies for international B2B clients, increasing content quality, rankings, and conversion rates
- Delivered over 10 optimized briefs weekly, improving organic visibility and on-site engagement
- Trained interns in SEO, content workflows, and best practices
Head of Growth and Acquisition
More Hot Leads
02.2015 - 02.2023
- Led and mentored six client fulfillment teams: Google ads, copy and content, social ads, email and marketing automation, creative, and web devs
- Oversaw planning, execution, and optimization of paid acquisition with CTRs on campaign properties ranging from 2.5-7%
- Onpage SEO optimization increased traffic for all clients by an average of 1000%
- UX and CRO strategies increased average client lead generation by 10x per client
- Led go-to-market strategies for over 40 client launches, employing ICP and competitive intelligence systems to shape positioning
Online Marketing Manager
Xplenty – B2B Big Data SaaS
03.2012 - 12.2014
- Achieved a 2500% increase in inbound traffic through SEO, content, and conversion optimization
- CRO strategies resulted in 50% decrease in campaign CPC, 60% increase in CTRs, and 4x increase in conversions
- Email campaigns achieved 55% open rate and 10.5% CTR
- Planned 2013 company AWS re: Invent presence resulting in 500 qualified leads
Education
BA - Political Science
University of Missouri
Fractional, Freelance & Consulting Roles
Marketing & SEO Leadership | 2023 – Present
Working with early-stage companies and growth-focused businesses as a fractional leader or specialist, during a volatile hiring period.
Imperial Rank SEO — Part-Time, Remote
Head of SEO, AIO, and Content | May 2025 – Present
- Lead and manage the SEO, content, and design teams, ensuring cohesive execution across all areas of client fulfillment
- Train and mentor writers and SEO specialists on content strategy, target customer psychology, AI tools, and SEO best practices
- Pioneered the company-wide adoption of AI for SEO and content production, including training, implementation, and process development
- Created our internal knowledge base and SOP library covering content writing, keyword research, CRO, UX, and AI-enhanced SEO workflows
- Conduct in-depth CRO, messaging, and user journey audits to identify the areas of client and lead websites that are failing to bring conversions
- Implement analytics tracking and reporting systems using GA4, GSC, and Tag Manager to monitor and optimize client performance
Prospectory AI — Part-Time, Remote
Head of Marketing | Dec 2023 – Mar 2025
- Developed and led ICP-based GTM strategies for multiple LOBS, resulting in increased market penetration for each
- Collaborated with product, sales, and customer success teams to align messaging and go-to-market strategies
- Engineered our AI powered content creation workflow, increasing organic traffic from 0 to 600+ monthly sessions within 9 months without ad spend
- Built and scaled content operations, reducing manual production time by 75%
- Organized the company's presence at AWS re:Invent 2024, capturing over 200 qualified leads
- Mentored junior SEO and content team members, aligning workflows with company objectives
Finer Custom Engagement Rings — Freelance Marketing Consultant
SEO & CRO Lead | Dec 2023 – Oct 2024
12/2023 - 10/2024
- Quintupled organic traffic with location and content silos, leading to ranking increases for both existing keywords and previously non-existent to top 5 in SERPS as well as appearing in Al searches
- Ranked top 3 in Google Maps for a 13-mile radius for 15+ of the most buyer intent keywords
- Boosted impressions from 353K to 852K; improved keyword rankings from 505 to 3,341, including 62 #1 spots
- Drove 600% increase in appointment bookings through CRO, on-site content optimization, and blog strategy
Timeline
Head of SEO/AIO, Content, and Design
Imperial Rank SEO
05.2025 - Current
Head of Marketing
Prospectory AI
12.2023 - 03.2025
Marketing Consultant
Finer Custom Engagement Rings and Diamonds
12.2023 - 10.2024
Head of Content, Onpage SEO, and CRO
Angora Media
06.2023 - 01.2024
Head of Growth and Acquisition
More Hot Leads
02.2015 - 02.2023
Online Marketing Manager
Xplenty – B2B Big Data SaaS
03.2012 - 12.2014
BA - Political Science
University of Missouri
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<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd
Abhishek MondalAbhishek Mondal
Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.