Joseph M Marley
Chicago
Overview
4
4
years of professional experience
Work History
Experience Strategist
EVERSANA INTOUCH
Chicago
10.2025 - Current
- Transitioned into Experience Strategy following new organization initiatives to blend Content, CX, and UX Strategy
- Pitched and won new business for a Rare Disease Cardiology medication that's been in-market for 4 years, now leading strategy and execution for that specific brand with an end goal of doubling target audience reach within 3-5 years
- Presented on-site client workshops to outline and receive approval on a Strategic Integration Plan focused on omni-channel evolution aimed at delivering a concerted user experience with a key goal being development of a new CTV commercial to raise awareness for prospects, patients, and healthcare professionals
- Created Social posting strategy for two contracted celebrity influencers with the rare disease in the unbranded space. Planning content capture with the influencers to generate new tactics that will be used to tie the unbranded property to real-world entities with a large following. Ultimately bridging users to branded content
- Currently working cross-functionally with Media & Social teams to lay out targeting strategies and flighting for net-new content to run throughout 2026 on a variety of platforms such as Meta, LinkedIn and Doximity
Content Strategist
Eversana Intouch
Chicago
09.2024 - 10.2025
- Delivered content recommendations for a brand receiving a new indication and route-of-administration, developing a new campaign to create and optimize existing content to drive optimal awareness.
- Led monthly competitive reporting for a $32 million budget GI biologic, assessing market threats and changes to develop insights for future blunting strategies and messaging optimizations
- Automated and maintained an asset inventory of over 700+ assets in both DTC and HCP from Excel to AirTable, allowing easy access of content across several strategy teams to improve business processes
- Supported strategy for the creation of a "Treatment Site" dedicated to patients' currently on medication, which has shown increased engagements MoM since it went live
Associate Content Strategist
Eversana Intouch
Chicago
02.2023 - 09.2024
- Executed content strategy deliverables in both AOR and DOAR spaces for GI, Rare, and Oncology medications to measure content gaps or saturation within a client's branded and unbranded ecosystems
- Piloted the content strategy for the net-new creation of a CRM campaign targeted at both consumers and healthcare professionals for a Rare Disease medication losing exclusivity
- Supported leadership and conducted market research in multiple pitches to secure new business opportunities for the company and department
- Created and mapped FDA-approved messaging across the patient journey for a launch Crohn's Disease medication, to appear in channels such as Web, Email, Social, and Display
Associate Marketing Strategist
Eversana Intouch
Chicago
10.2022 - 02.2023
- Brought onto a rotational Incubator Program that trained new hires in the deliverables and responsibilities of the Strategic Planning, Content Strategy, and Consumer Experience (CX) departments.
- Performed 20+ internal audit assessments for 30+ pharma brands, ranging across healthcare audiences and indications to gain a pulse on competitor behaviors and tendencies
- Requested by the Content Strategy department to join their team and specialize in the subject-matter after displaying significant proficiency in their deliverables
Strategic Planning Intern
Eversana Intouch
Chicago
06.2022 - 08.2022
- Engaged in Eversana Intouch's Internship Program, being trained by subject-matter experts in several fields across the company to understand their roles & responsibilities, with an emphasis in Brand Strategy.
- Selected to a full-time role at the end of the 10-week program.
Education
Bachelor of Arts - Journalism
University of Missouri, School of Journalism
Columbia, MO05-2021
Minor - Business
University of Missouri
Columbia, MO, United States05-2021
Leadership Experience
Pi Kappa Alpha Fraternity, Alpha Nu Chapter, (Spring 2018-Spring 2020)
Pledge Class Executive Secretary, (Spring 2018)
- Coordinated affairs between new members and active chapter
Executive Board Secretary, (2019-20)
- Led and took minutes during board meetings, finalizing notes into a weekly report for the active chapter and alumni
- Wrote "Year-End Report" that details all accomplishments of the organization that year in efforts to achieve recognition and accolades from the IFC
Skills
MS Office Suite, AirTable, Vivvix (MediaRadar), OpenAI Tools, Veeva PromoMats, SimilarWeb, Hotjar, Galileo6, Figma, Miro
Timeline
Experience Strategist
EVERSANA INTOUCH
10.2025 - Current
Content Strategist
Eversana Intouch
09.2024 - 10.2025
Associate Content Strategist
Eversana Intouch
02.2023 - 09.2024
Associate Marketing Strategist
Eversana Intouch
10.2022 - 02.2023
Strategic Planning Intern
Eversana Intouch
06.2022 - 08.2022
Bachelor of Arts - Journalism
University of Missouri, School of Journalism
Minor - Business
University of Missouri