Summary
Overview
Work History
Education
Skills
Military Service
Social Impact Volunteering
Timeline
Generic
JOSEPH COHEN

JOSEPH COHEN

Director Of Marketing
Modi'in-Maccabim-Re'ut

Summary

A strategic and data-obsessed marketing leader with 10 years of experience driving growth for B2B SaaS organizations. Co-founder of Immagnify, a SaaS company in the sales intelligence space, acquired by Warmly.ai. Proven expertise in developing go-to-market strategies, penetrating new TAMs, and driving adoption in global markets. Adept at building high-performing teams and aligning marketing strategies with business objectives to deliver measurable results. Passionate about fostering innovation, scaling marketing operations, and accelerating pipeline in fast-paced, high-growth environments.

Overview

8
8
years of professional experience
2013
2013
years of post-secondary education
2
2
Languages

Work History

Director of Marketing

The Journey Platform
01.2024 - Current
  • Developed and executed high-performing creative strategies for multichannel campaigns (LinkedIn Ads, Email, Podcast, Webinars) aligned with business KPIs, resulting in a 4x increase in qualified meetings over two quarters.
  • Built a strong marketing operations foundation by refining internal processes, project tracking (using Monday & HubSpot), and setting up campaign reporting through Databox for real-time insights.
  • Managed distributed teams of web developers, SEO specialists, content creators, freelancers, and external partners to produce marketing assets, landing pages, and microsites that align with brand identity..
  • Spearheaded the rollout of AI-based marketing automation tools and creative performance tracking systems.
  • Collaborated directly with senior leadership (CEO, Sales & Product) to align brand, messaging, and go-to-market strategies.

Co-Founder and CMO

Immagnify
01.2019 - 01.2024
  • Company Overview: Co-founded Immagnify, a sales intelligence company.
  • Working together with the CEO to develop and execute the company's overall business strategy.
  • Managed vendor relationships and negotiated contracts to ensure high-quality services at competitive prices.
  • Developed and implemented a comprehensive demand generation strategy across multiple channels, driving sustained month-over-month growth in qualified leads and a significant uplift in revenue performance.
  • Consistently engaged in sales and active customer calls while nurturing new and existing partnerships.
  • Managed a team of marketing specialists and SDR to achieve monthly and quarterly lead generation goals, providing coaching, training, and guidance to ensure successful campaign execution.
  • Proven ability to design and work on multiple fast-paced projects in a fast-paced B2B environment as well as oversee the company's day-to-day operations.
  • Co-founded Immagnify, a sales intelligence company.

Head of Growth

SellerOps
01.2017 - 01.2019
  • Responsible for all marketing activities, developed and implemented the product GTM strategy to create brand awareness and increase Sellerops' client base, sales, and revenue.
  • Conducted detailed market research and surveys and used customer satisfaction tools to gain a deep understanding of our users and deliver personalized customer experience.
  • Monitor and administer web analytics dashboards and content to increase the online reputation across search engines and social media platforms.
  • Leading cross-functional initiatives across product marketing, creative, and demand generation to drive awareness, brand consistency, and measurable growth outcomes for a CEO-focused platform.
  • Developed and executed high-performing creative strategies for multichannel campaigns (LinkedIn Ads, Email, Podcast, Webinars) aligned with business KPIs, resulting in a 3x increase in qualified leads over two quarters.
  • Directed outsourced teams and agencies on web development, content creation, and design to deliver marketing microsites, landing pages, and branded assets on time and aligned with brand identity.
  • Spearheaded the rollout of AI-based marketing automation tools and creative performance tracking systems to optimize content iteration and scale operations.
  • Built a strong marketing operations foundation by refining internal processes, project tracking (using Monday & HubSpot), and setting up campaign reporting through Databox for real-time insights.
  • Collaborated directly with senior leadership (CEO, Product) to align brand, messaging, and go-to-market strategies.
  • Acted as brand steward, ensuring alignment across touchpoints, including web, campaigns, events, and executive content.
  • Managed a distributed team including freelancers, creatives, and SDRs, fostering collaboration, performance, and professional development.

Education

B.A. - communication, marketing, rhetoric

Sapir Academic College
08-2015

Skills

Go-to-Market (GTM) Strategy & Execution

Military Service

  • Staff Sergeant Commander, Field Intelligence Corps, 07/07 - 10/10
  • Master Sergeant in Reserve, Home Front Command Unit, 10/10 - Present

Social Impact Volunteering

  • Volunteered in the 'Laad' project for fulfilling Holocaust survivor's rights.
  • Volunteering in the 'Yam Shel Chaverim' an association that creates support networks and resources for children who are facing social boycott.

Timeline

Director of Marketing

The Journey Platform
01.2024 - Current

Co-Founder and CMO

Immagnify
01.2019 - 01.2024

Head of Growth

SellerOps
01.2017 - 01.2019

B.A. - communication, marketing, rhetoric

Sapir Academic College

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JOSEPH COHENDirector Of Marketing