Jose Dasso
Chicago
Summary
Bilingual performance marketing professional with 5+ years of experience driving business growth through Google Ads–led strategies. Proven track record owning multi-million-dollar budgets, diagnosing full-funnel performance challenges, and translating business objectives into data-driven, scalable media solutions. Trusted partner to senior stakeholders, known for operating with autonomy, navigating ambiguity, and delivering measurable impact.
Overview
4
4
years of professional experience
Work History
Paid Search Analyst
GoHealth
Chicago
05.2025 - Current
- Own end-to-end paid search strategy and execution for a healthcare account managing ~$600 in monthly media spend (~$7.2M annually) across Search, Performance Max, Display, and Demand Gen campaigns.
- Increased YoY conversion rate by redefining geographic strategy, concentrating investment in high-performing states and reallocating spend toward high-intent branded demand.
- Diagnosed mid-funnel inefficiencies through internal data analysis, identifying that ~90% of inbound calls were going unanswered or sent to voicemail.
- Led discussions with Google representatives on conversion measurement and attribution, ensuring alignment between platform optimization and business goals.
- Own budget allocation, forecasting, and testing roadmap, balancing efficiency (CVR, CPL) with sustainable volume growth.
Paid Search Manager
Barco Products
Batavia
03.2024 - 02.2025
- Developed, executed, and optimized PPC campaigns across Google and Microsoft, managing 10+ accounts with a $6M annual budget.
- Collaborated with creative and product team stakeholders to develop high-performing ad assets, refreshed seasonal copy, and competitor insights to guide product launches.
- Monitored competitors and market trends, adjusted campaign tactics, and owned relationship with Google account representatives.
- Regularly compiled and presented detailed reports on campaign performance, budget pacing, and strategic recommendations to executive leadership team.
- Achieved a 10% increase in ROI YoY while reducing spending by 15% through strategic budget allocation to high-performing accounts, paused underperforming campaigns, and expanded to other types of campaigns.
Marketing Internet Consultant
Rise Interactive
Chicago
01.2022 - 02.2024
- Built and maintained strong relationships with a portfolio of clients, gaining deep understanding of their business challenges, marketing objectives, and KPIs to inform strategic campaign direction.
- Developed and managed multi-channel paid search campaigns across Google and Bing Ads, overseeing monthly budgets exceeding $100K and optimizing account’s performance to meet client success metrics.
- Led performance analysis and optimization initiatives, translating campaign results into actionable insights and forward-looking recommendations.
Education
Bachelor of Science - Marketing
University of Illinois At Chicago
Chicago, ILSkills
- Google Ads (Search, Performance Max, Display, Demand Gen)
- Paid Search Strategy & Forecasting
- Budget Allocation & ROI Optimization
- Conversion Rate Optimization (CRO)
- Measurement, Attribution & Call Tracking (Invoca)
- Stakeholder & Executive Communication
- Data Analysis (Google Analytics, Excel)
- A/B Testing & Experimentation
- PPC campaign management
- Competitive analysis
- Market trend monitoring
Websites
Languages
- ENG
- ESP
Timeline
Paid Search Analyst
GoHealth
05.2025 - Current
Paid Search Manager
Barco Products
03.2024 - 02.2025
Marketing Internet Consultant
Rise Interactive
01.2022 - 02.2024
Bachelor of Science - Marketing
University of Illinois At Chicago