JOHN PHILLIPS
Wheaton
Summary
Professional in business development with focus on driving growth and building strategic partnerships. Extensive experience in identifying new market opportunities and implementing successful business strategies. Known for collaboration and adaptability in dynamic environments. Expertise in market analysis and relationship management.
Overview
15
15
years of professional experience
Work History
Senior Business Development Director
Cadent-AdTheorent
09.2024 - Current
- Business Development specialist tasked with building book business from scratch against AdTheorent’s Digital Media solutions
- Upon Cadent acquisition of AdTheorent my responsibilities grew beyond digital and included Linear Broadcast and Cable TV
- Sold first Linear TV deal in Midwest to Independent Agency
- Leveraged Agency and client relationships upon starting my role to secure new business within weeks of hire
Senior Manager Client Development
Epsilon
01.2022 - 09.2024
- Manage sales organization’s largest book of General Market clients
- Expert in strategic business planning with successes reaching short-term and long-term growth
- Primarily manage accounts via Publicis Groupe agencies including Starcom, Zenith, and Spark with the goal of increasing share of digital investment for Epsilon
- Top CTV and Audio seller in 2023
- Took ad revenue for top account (Epson/Zenith) from $4.5MM in 2022 to $8.1MM in 2023
- Increased sales of other key accounts (Enbridge/Starcom) by 320% and (BASF/Spark) by 49% YoY
- Lead client tagging integration and data onboarding processes for client CRM and D2C campaign activations
Senior Account Executive
Epsilon
02.2015 - 12.2021
- Experienced negotiator charged with prospecting then closing new key business accounts from agency target/client list
- Served as programmatic expert across all channels and offerings including data, cross-device display, OLV and CTV/OTT
- Landed and managed First Alert client which was annually the General Market team’s largest revenue producer as well as an Epsilon Digital Top 15 grossing business in 2018. In the time as my client, First Alert has invested over $20MM in total budget
- Managed day-to-day relationships with clients across the country and buyers at various agencies including PMG, Bailey Lauerman, Haworth, Fallon, Zenith, Barkley, etc.
- Consistently achieved annual sales goals highlighted by 235% to goal in 2018 and 138% to goal in 2019
- Led Epsilon’s pilot use of Kantar-Millward Brand study, which has since become preferred brand lift measurement partner
- Member of Apprentice Mentor Team responsible for training entry level sellers and help new hires develop strategies and tactics to enable them to build skills and increase productivity
- Named Epsilon’s first B2B vertical lead in 2018 and led sales efforts across teams to build revenue streams across multiple industries
Sales Director National Markets
YP
06.2014 - 01.2015
- First hire in Midwest tasked with building revenue for YP National Direct channel from Scratch
- Helped launch sales of Display DSP and Mobile Location-based product
- Prospect and build client list across through sales efforts across large agencies including Starcom, Mindshare, Digitas and Haworth
- Sold original YP Location mobile sponsorship campaign to United Healthcare
- Experience building pipeline to achieve multi-million dollar revenue
Regional Sales Manager
WeatherBug-Earth Networks
08.2010 - 05.2014
- Senior MW seller of WeatherBug’s portfolio of consumer app products
- Expert in lead generation, presentation management and sales win-rate
- Sold the company’s initial sponsorship of WeatherBug’s iPad Tablet App to General Motors/Starcom
- Recipient of WeatherBug’s annual top seller’s award as the organizations highest revenue producer
Education
Bachelor of Arts -
Northern Illinois University
Dekalb, ILSkills
- Lead prospecting
- Competitive intelligence
- Business development and planning
- Strategic partnerships
Timeline
Senior Business Development Director
Cadent-AdTheorent
09.2024 - Current
Senior Manager Client Development
Epsilon
01.2022 - 09.2024
Senior Account Executive
Epsilon
02.2015 - 12.2021
Sales Director National Markets
YP
06.2014 - 01.2015
Regional Sales Manager
WeatherBug-Earth Networks
08.2010 - 05.2014
Bachelor of Arts -
Northern Illinois University
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