Johanna Koenigkheit
Tel Aviv,Israel
Overview
12
12
years of professional experience
Work History
Global Customer Growth Marketing Manager
SysAid
Tel Aviv
01.2025 - Current
- - Driving pipeline generation campaign among enterprise customers
- - ABM campaigns to drive expansion: one to many / one to one
- - In product campaigns to drive product adoption
- - Regional meet ups
- - Supporting in building decks
Global Customer Marketing Leader
TechSee
Herzeliyah
05.2024 - 12.2024
- Executive engagement: Relaunched the global Customer Advisory Board program in collaboration with industry analysts, focusing on Agentic AI and the impact on CX.
- Customer Awards: Directed TechSee’s 2024 submission to the Stevie Awards program, leading to ADT securing wins in all nominated categories.
- Webinar program: Managed the planning, execution, and promotion of the global webinar series (thought leadership, new product releases).
- Customer Newsletter: Produced and distributed the monthly customer newsletter to keep customers informed of product updates, customer success stories, and industry news.
Customer Marketing Program Manager EMEA
Snowflake
Amsterdam
08.2021 - 02.2024
- Launched and scaled Snowflake’s first EMEA Customer Marketing program, partnering with strategic customers (Fortune 500, cybersecurity, FinTech) to drive advocacy, accelerate pipeline, and elevate brand visibility.
- Built a portfolio of customer champions, generating high-impact references used across sales, campaigns, and Tier 1 events including AWS re:Invent, Snowflake Summit, and Mobile World Congress.
- Created and led Snowflake’s first customer awards program, Data Drivers Awards, overseeing nominations, promotion, and recognition.
- Developed ABM-aligned advocacy content and adoption campaigns in collaboration with Sales and Customer Success to expand account penetration.
- Produced regional case studies, blogs, and video testimonials by managing content agencies and ensuring sales-ready storytelling assets.
- Secured strategic customer participation in flagship events, transforming them into brand ambassadors.
- Oversaw program planning, budget management, partner alignment, and internal enablement to scale advocacy and influence across EMEA.
Customer Marketing Manager EMEA
Salesforce - Tableau Software
London
09.2018 - 05.2021
- Scaled the Customer Marketing for Tableau prior and throughout the Salesforce transition from establishing the strategy to managing resources and budget:
- Identified and built strong relationships with key customer champions and connected them to opportunities to share their Tableau stories through strategic programs such as speaking engagements, case studies, videos and webinars.
- Managed the customer track at Tableau Conference Europe (+20 customer sessions), including setting and tracking deliverables, vetting content, and coordinating onsite logistics.
- Supported the sales team in identifying appropriate customer references to influence strategic deals. Partner with other marketing functions, including Partner Marketing, Lead Generation, SEO, and PR to connect customer thought-leaders with a broad set of opportunities in alignment with key marketing initiatives.
Enterprise Customer Success Manager
ATTRAQT - Fredhopper
London
01.2018 - 06.2018
- Led the management of enterprise tier 1, 2, and 3 clients’ portfolios, including global retailers and international brands (Selfridges, JD Sports, Hermes, and Chanel) and ensure their success on the Fredhopper platform.
- Devise and execute re-alignment strategies to manage renewal and upsell business.
- Build and maintain key working relationships with multiple stakeholders, including the IT team, e-commerce, merchandisers, and legal team in regard to GDPR.
- Ensure timely project completion and client success by coordinating internally with other ATTRAQT departments.
- Conduct quarterly Services review and identify client upsell opportunities (data capacity, additional queries, and new modules).
Enterprise Customer Success Manager
Percolate by Seismic
London
02.2015 - 01.2018
- During my tenure as Portfolio Manager, I was entrusted with overseeing accounts for prominent brands such as Unilever, L’Oreal, Hugo Boss, and L’Occitane.
- My main duties revolved around cultivating strong relationships with key accounts and promoting the use of the Percolate platform within the assigned accounts.
- To ensure top-notch customer satisfaction, I regularly checked in with the primary contacts to evaluate the overall health of the account.
- In addition, I conducted quarterly business reviews with decision makers to ensure their business needs were being met.
- Through collaborative efforts with the Solution Engineers, I improved account performance by implementing customer education initiatives, turning "red" accounts into "green" ones.
Market Development Specialist
Olapic by Social Native
New York, NY
12.2013 - 12.2014
- Supported account executives in identifying new opportunities by securing first meetings with potential customers.
Education
Northwestern University
Chicago, IL, United States01.2013
Master - Marketing/Management
University of Buckingham
New York, NY, United States01.2013
Graduate Certificate - Integrated Marketing
New York University
New York, NY, United States01.2011
Bachelor - Marketing
ESP Ecole Supérieure de Publicité, Communication et Marketing
Paris, France01.2010
Skills
- IT Proficiency: Salesforce CRM, Tableau, Canva, Wrike
- Customer advocacy
- Customer relationship management
- Campaign management
- Brand management
- Corporate communications
- Brand promotion
- Customer acquisition
- Go-to-market strategy development
- Account-based marketing
Languages
Bilingual English and French
Accomplishments
- Snowflake Award: Snow star for 'Putting Customers First'
- Israel Defense Forces: Sar El Volunteer
- Salesforce/Tableau Awards: Outstanding Marketing Contribution Growth
Timeline
Global Customer Growth Marketing Manager
SysAid
01.2025 - Current
Global Customer Marketing Leader
TechSee
05.2024 - 12.2024
Customer Marketing Program Manager EMEA
Snowflake
08.2021 - 02.2024
Customer Marketing Manager EMEA
Salesforce - Tableau Software
09.2018 - 05.2021
Enterprise Customer Success Manager
ATTRAQT - Fredhopper
01.2018 - 06.2018
Enterprise Customer Success Manager
Percolate by Seismic
02.2015 - 01.2018
Market Development Specialist
Olapic by Social Native
12.2013 - 12.2014
Northwestern University
Master - Marketing/Management
University of Buckingham
Graduate Certificate - Integrated Marketing
New York University
Bachelor - Marketing
ESP Ecole Supérieure de Publicité, Communication et Marketing
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