Jose Diaz
Skokie
Summary
Results-driven educational sales consultant with a history of exceeding sales targets by 400% at Vista Higher Learning. Specializes in strategic planning and relationship management, fostering collaboration to drive market growth. Focused on enhancing educational outcomes and expanding product reach in competitive environments.
Overview
12
12
years of professional experience
Work History
Sr. Educational Sales Consultant
Custom Education Solutions
Chicago
08.2025 - Current
- Conducted training sessions for teachers on new teaching resources, enhancing their instructional strategies.
- Collaborated on development of marketing materials for product promotion, increasing visibility and engagement.
- Maintained relationships with school districts and educational institutions.
- Streamlined the process to obtain Benchmarks Vendor Number through collaboration with CPS.
- Initiated a significant dialogue with Benchmark, CustomEd, and CPS, marking the first interaction in company history.
- Leveraged connections at CPS to initiate collaboration with Benchmark and CustomEd, strengthening partnerships.
- Consistently achieved alignment with established metrics and goals throughout the project.
Independent Educational Consultant
Edinumen USA
01.2025 - Current
- Established entry into higher ed market in Chicago at Morton College
- Developed strategies to introduce Edinumen USA in Midwest market
- Introduced and sold an SAVIA Puerto Rico Spanish Language Arts Curriculum to Key districts in WI/MN
- Savia was not known to the US market until my tenure started with Edinumen USA
Educational Consultant
Cengage
Chicago
10.2023 - 08.2024
- Collaborated with school leaders to implement effective teaching strategies, improving test scores
- Advised educators on curriculum choices, resulting in increased student engagement and improved learning outcomes
- Conducted workshops for teachers, promoting professional development and innovative teaching practices
- Presented a curated collection of Math, Science, Social Studies, AP, and Higher Ed resources to support diverse teaching needs
- Made introductions with key college and career education administrators between CPS and the CTE team
Sr. Language and Literacy Specialist
Vista Higher Learning
Boston
08.2018 - 11.2022
- Pioneered sales strategies resulting in 400% over goal achievement, showcasing exceptional market insight and client relationship management
- Recognized as Rep of the Year, driving $14M in sales through expert negotiation and deep understanding of educational sector needs
- Led $24M sale for Chicago initiative, expanding Spanish Language Arts Curriculum in CPS, setting sales benchmarks
- Led discussions to secure language component of Chicago Public Schools Skyline Curriculum, influencing curriculum development
- Led efforts for the language piece of the Chicago Public Schools Skyline Curriculum
- Increased sales across all five managed territories, contributing to overall revenue growth
- Orchestrated dual language event in Chicago, promoting collaboration among educators and stakeholders to advance language learning initiatives
Sr. Educational Sales Consultant
Aquired by Vista Santillana USA Publishing
Miami
04.2014 - 09.2018
- Rep of the year achieving 150% of target in 2018, securing top sales rep title
- Exceeded sales goals consistently, reaching 140% in 2016, awarded Rookie of the Year
- Maintained top-tier sales status with 127% achievement in 2015, demonstrating consistent performance
- Aligned company offerings with evolving educational standards, supporting sustained growth and enhancing market position
- Expanded World Language Product reach into Wisconsin, establishing new market presence
- Created business with Peoria SD, addressing El compliance issues and fostering educational partnerships
Education
Master of Management -
University of Phoenix
Chicago06.2016
Bachelors - Business Marketing
American Intercontinental University
Chicago, IL08.2004
Skills
- Proposal Development
- Educational technology
- Customer relationship management
- K-12 education
- Online assessments
- Product training
- LMS
- Strategic planning
- Customer account management
- Negotiation skills
- Team collaboration
- Cross-cultural communication
- Effective communication
- Problem solving
- Relationship management
Accomplishments
- Led Top Sales Campaign: Secured $24M sale, setting new standards in Spanish Language Arts innovation.
- Exceeded Sales Goals: Achieved 400% sales target, showcasing strategic market insight and relationship management.
- Orchestrated Collaborative Event: Fostered dual language events, improving collaboration and increasing attendance by 25%.
Hobbies and Interests
- Collecting vinyl records
- Cooking
- Spending time with my daughter and support her art skills
- Enjoy bike riding
- Reading
- Spending time with my family
Languages
- Spanish
- English, Advanced
- Spanish, Advanced
Timeline
Sr. Educational Sales Consultant
Custom Education Solutions
08.2025 - Current
Independent Educational Consultant
Edinumen USA
01.2025 - Current
Educational Consultant
Cengage
10.2023 - 08.2024
Sr. Language and Literacy Specialist
Vista Higher Learning
08.2018 - 11.2022
Sr. Educational Sales Consultant
Aquired by Vista Santillana USA Publishing
04.2014 - 09.2018
Master of Management -
University of Phoenix
Bachelors - Business Marketing
American Intercontinental University