Jocelyn Biondo
Naperville
Summary
I am a dedicated marketing professional with nearly two years of experience in digital marketing, complemented by a strong foundation built through active involvement in the American Marketing Association during college and a hands-on marketing internship. My passion for marketing stems from its unique blend of creativity and analytical thinking, allowing me to craft impactful campaigns while leveraging data-driven insights.
Overview
3
3
years of professional experience
Work History
Account Executive
BCV Social
05.2023 - Current
- Create and manage relationships with clients on a day-to-day basis
- Brainstorm, plan, and execute content and advertising campaigns across various social platforms for 20 clients simultaneously.
- Design on-brand promotional graphics and reels tailored to individual clients' current promotions.
- Oversee and optimize nearly $20K in monthly advertising budgets across a portfolio of clients, driving targeted campaign performance to meet set goals and support client's overarching business objectives.
- Analyze monthly performance data to identify trends and implement data-driven adjustments, optimizing campaign effectiveness and client outcomes.
Marketing Intern
HireLevel
03.2022 - 10.2022
- Create and optimize digital content using platforms like Constant Contact and WordPress, including blog posts and newsletters, with a focus on improving SEO and increasing audience engagement.
- Develop and execute engaging video content to enhance awareness of opportunities and campaigns, utilizing creative and technical skills in video production, editing, and publishing.
- Conduct monthly market analysis to evaluate competition, explore new markets, and refine recruiting strategies, providing insights for strategic decision-making.
- Build and maintain partnerships with community organizations in key markets through effective verbal and written communication to support localized recruitment efforts.
Education
Bachelor of Science - Marketing
Southern Illinois University
Carbondale, IL05.2023
Skills
- Canva
- Office360
- Google Workspace
- Wix
- WordPress
- Constant Contact
- Search Engine Optimization
- Relationship Building and Management
- Problem-Solving
- Digital Advertising
- Content Development
- Video Editing
- Interpersonal and Leadership skills
- Data Analysis
Timeline
Account Executive
BCV Social
05.2023 - Current
Marketing Intern
HireLevel
03.2022 - 10.2022
Bachelor of Science - Marketing
Southern Illinois University
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