At Wiply, I excelled in a dynamic startup environment within the gaming and ad-tech industry, where I spearheaded multifaceted responsibilities including content marketing, SaaS sales, user acquisition, pre-seed fundraising, business development, CRM management, customer support, and strategic relationship building. I effectively managed cross-functional teams and drove product management and UX initiatives, navigating from a bootstrapped stage to a pre-seed funding milestone.
- Accelerated company growth by identifying and implementing innovative marketing strategies.
- Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
- Increased revenue, developing strategic partnerships and negotiating favorable contract terms.
- Optimized pricing structure, balancing profitability with customer value perception.
- Increased client satisfaction levels by establishing strong communication channels and addressing concerns promptly.
- Developed comprehensive sales plans to capture new markets and improve overall company growth.
- Improved partner satisfaction rates through consistent communication channels that foster open dialogue between organizations.
- Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
- Evaluated product-market viability, conducting rigorous risk assessments, early-adopter group surveys, and competitive analyses.
- Built strong relationships with investors, analysts, and media representatives for increased company visibility.
- Organized and coordinated investor conferences, roadshows, and one-on-one meetings for effective communication and engagement.
- Maintained a thorough understanding of emerging marketing trends, technologies, and best practices to stay ahead of the competition.
- Boosted sales performance by identifying market opportunities and capitalizing on consumer trends.
- Cultivated relationships with key industry influencers, leveraging their reach to amplify brand presence online.
- Contributed to business development efforts by participating in industry events, networking opportunities, and client presentations.
- Educated clients on the technical aspects of products, ensuring they had a clear understanding of functionality and benefits.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Identified target audiences and developed marketing plans across different channels and platform segments.
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
- Established strong relationships with suppliers, customers, government agencies, and industry partners for mutual benefit.
- Challenged traditional assumptions through creative problem-solving approaches that resulted in innovative solutions fostering rapid business growth.
- Implemented effective A/B testing methodologies to optimize website conversion rates and improve overall performance.
- Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions.