Jessica Thomas
Content Marketing Writer
Ramat Gan
Summary
Experienced Senior Content Writer and Blog Manager with over 6 years in content marketing. Skilled in crafting engaging stories, managing both short and long-form content, and driving audience engagement. Passionate about creating impactful content that supports brand growth and delivers measurable results. Always focused on innovation and excellence in every project.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Senior Content Writer & Blog Manager
R2Net Inc - JamesAllen.com
06.2021 - Current
- Manage the JamesAllenBlog, leading a team of writers to develop engaging, SEO-optimized content while overseeing creative briefs, campaign strategies, and editorial direction.
- Write concise, high-impact copy for meta ads, email campaigns, and video scripts, balancing creativity with conversion-driven messaging.
- Develop SEO-focused website copy and long-form content, including blogs, landing pages, and educational articles, to enhance organic reach and brand authority.
- Conduct A/B testing on ad copy, email campaigns, and landing pages to refine messaging and maximize engagement and conversions.
- Leverage a data-driven approach, combining analytics with creativity to optimize content performance, improve CTRs, and enhance overall digital strategy.
Freelance Content Writer
Contentellect
01.2021 - 11.2021
- Write SEO-based articles for a diverse range of companies across the B2C and B2B spectrum
- Produce long-form copy, consistently meeting tight deadlines
- Adapt writing style to suit both technical and creative content, depending on the company's needs and article purpose
English Language Teacher
Beijing Foreign Studies University
07.2017 - 12.2020
- Create lesson plans for students aged 5 to 16, ensuring engaging and effective learning experiences
- Develop and implement age-appropriate curriculum tailored to individual student needs and learning styles
- Conduct regular assessments to monitor student progress and adjust teaching strategies accordingly
- Foster a positive and inclusive classroom environment that encourages student participation and enthusiasm for learning
Education
Bachelor Of Social Science - Anthropology, Sociology and Psychology
Rhodes University
02.2013 - 12.2015
Diamond Gemologist - Gemology, Diamond Grading, GIA
The Center Of Gemological Studies (C.G.S)
02.2023 - 06.2023
Copy-editing & Proofreading - a 100 hours course in Copy-editing and Proofreading
University Of Cape Town
01.2019 - 06.2019
Teaching English as a Foreign Language (TEFL; TESOL) - undefined
ITTT - International TEFL & TESOL training
01.2016 - 06.2016
Skills
- Blog Management
- SEO Copywriting & Content Strategy
- Copywriting & Editing
- A/B Testing & Data Analysis
- Email & Performance Marketing
- Google Analytics & SEO Optimization
- WordPress & CMS Management
- Social Media Advertising (Meta Ads)
- Research & UX Writing
Timeline
Diamond Gemologist - Gemology, Diamond Grading, GIA
The Center Of Gemological Studies (C.G.S)
02.2023 - 06.2023
Senior Content Writer & Blog Manager
R2Net Inc - JamesAllen.com
06.2021 - Current
Freelance Content Writer
Contentellect
01.2021 - 11.2021
Copy-editing & Proofreading - a 100 hours course in Copy-editing and Proofreading
University Of Cape Town
01.2019 - 06.2019
English Language Teacher
Beijing Foreign Studies University
07.2017 - 12.2020
Teaching English as a Foreign Language (TEFL; TESOL) - undefined
ITTT - International TEFL & TESOL training
01.2016 - 06.2016
Bachelor Of Social Science - Anthropology, Sociology and Psychology
Rhodes University
02.2013 - 12.2015
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