Jaylon Barnes
Richton Park
Summary
Founder & Creative Director of TRIMBRND, a fashion e-commerce brand with $100K+ in social-driven sales. Manage end-to-end operations from product selection and merchandising to shoppable TikTok/Instagram content, short-form video editing, and performance optimization. Build and leverage a creator and affiliate network to drive conversions through TikTok Shop and the brand’s site.
Overview
4
4
years of professional experience
Work History
Founder & Creative Director
TRIMBRND
Richton Park
01.2024 - Current
- Built TRIMBRND from launch to 100k+ in social driven revenue, primarily through TikTok Shop and Instagram.
- Run end-to-end operations including product selection, fashion merchandising, pricing, and drop planning.
- Plan, edit, and leverage a creator and affiliate network to produce UGC and product-tagged content for TiktTok and Instagram to drive sales.
- Analyze performance metrics (views, CTR, CPC, conversion, revenue) to optimize creatives and offers.
Retail Operations
Limitless Laces
Chicago
01.2022 - Current
- Helped grow a sneaker and streetwear resale business from a college start-up into a full brick-and-mortar store, supporting the opening of the first location and the move to its current storefront.
- Travel to sneaker and resale events to source inventory, build relationships with other shops, and drive on-site sales.
- Support social media content around new arrivals, sale offers, and in-store experiences, and collaborate with other stores to move product.
- Assist with store operations including floor layout and merchandising. Handle in-person sales, presenting product, negotiating prices, and building repeat relationships.
Event Operations & Merchandising Assistant
Gameday USA
Naperville
12.2022 - 06.2025
- Supported youth baseball tournaments by transporting equipment and setting up event infrastructure (tents, fencing, signage, tables, and gear).
- Acted as an on-site point of contact with the Tournament Director to quickly resolve scheduling, field, and customer issues.
- Sold event merchandise, monitored stock levels, and handled basic cash/transaction reconciliation.
Education
Recreation, Sports, And Tourism - Sports Management
University of Illinois At Urbana-Champaign
Champaign, IL05-2023
High School Diploma -
Southland College Preparatory
Richton Park, IL05-2019
Skills
- Social Media Content Creation / Short-Form Video Editing
- Content Planning and Calendars
- Campaign Performance Tracking
- Fashion Merchandising / E-Commerce
- Product Selection & Curation
- Copywriting for Social Media Captions & Marketing Campaigns
- Trend Research (TikTok / Instagram)
- UGC / Creator Content Distribution
Timeline
Founder & Creative Director
TRIMBRND
01.2024 - Current
Event Operations & Merchandising Assistant
Gameday USA
12.2022 - 06.2025
Retail Operations
Limitless Laces
01.2022 - Current
Recreation, Sports, And Tourism - Sports Management
University of Illinois At Urbana-Champaign
High School Diploma -
Southland College Preparatory