Jason Byford
Elmwood Park
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. 21 years of experience being successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Committed to motivating others and being a highly effective mentor who is driven to assess individual and group performance, to implement improvements and set goals.
Overview
14
14
years of professional experience
1
1
Certification
Work History
GSM/GM
Audi Naperville
03.2023 - Current
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility to develop the staff & team environment.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Passionate about learning and committed to continual improvement.
- Increased avg front end GP to an all time high, significantly surpassing the regional & national average.
- Finished 2023 at the #3 spot for YOY volume growth within the Central Region.
- Achieved a 5 year best in sales volume & gross profit for 2023.
GSM
Sunset Imports Audi Porsche Beaverton
09.2021 - 03.2023
- Managed a team of 4 Sales Managers and 20 sales professionals. Successfully achieved instructed benchmark of 150+ units a month, within the first 5 months of joining the team.
- Held daily group & one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best course of action.
- Oversight & Development of all sales department personnel through daily support & continual coaching opportunities during client interactions. All while holding accountability within each employee.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Setting monthly & annual sales forecast goals as well as keeping department comp/expenses in line.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
GSM
Audi Lubbock
11.2018 - 09.2021
- Grew overall sales and boosted profits throughout my time spent at Audi Lubbock. Took overall volume monthly and tripled it from 20 units a month to over 60 units consistently, within the first year of employment.
- Applying proactive management strategies and enhancing a weekly sales training.
- Set daily & monthly “smart goals” as a team and for individuals, while motivating and helping said individuals to achieve such goals. Provided insight and guidance where needed.
- Monitored customer buying trends, market conditions, and competitor actions to adjust marketing strategies and achieve sales goals.
- Worked closely with the GM on maintaining & achieving monthly forecast & sales goals in both New & Pre Owned departments. Evaluated P&L statements monthly while keeping charge backs to a minimum and achieving monthly absorption target.
- It was important to me to maintain a fun, friendly, family-like oriented atmosphere and promote loyalty, hard work, rewarding education & dedication from within our staff.
New Car Director
Auto Inc. / Frontier Dodge
07.2015 - 11.2018
- Managed team of 12 sales professionals to achieve multiple "all-time record months" in both New Car volume and GP versus a 14-year history.
- Company held quarterly cash bash events across their 14 different points owned and consistently held the honor of highest front end/back-end GP. As well as overall % of forecasted volume.
- Aligned company goals with customer outcomes and increased overall CSI rating by developing a consistent and transparent process for customers.
- Maintained working relationships with banks and lenders. Continually gaining rapport & building those relationships bigger and stronger. In turn, benefitting overall profitability and obtaining more business, qualified customers, and contracts.
- Maintained close working relationship with customers and employees. As well as follow up with necessary daily, weekly & monthly commitments, sales goals & quotas.
- Continuing education & weekly training for staff in all sales departments at the dealership.
- Establishment and continual advancement of “the sales process” to ensure a uniformed, professional, and polite experience for each individual that walks through the door.
Finance Director/GM
Dave Solon Nissan/Subaru Of Pueblo/Solon Pre-Owned
08.2011 - 05.2015
- Assisted with recruiting, interviewing and hiring new sales & finance department employees.
- Daily coaching & support for Finance Mgr staff. With a constant focus on department profitability and goals.
- Doubled finance departments overall profitability within the first year of employment. Increasing YOY revenue from 1million, to over 2.1 million in that time.
- Developed a strong & capable finance department consisting of 3 F&I managers and monthly sales volume of 150+ units.
- Set clear departmental objectives and developed effective strategies to achieve targeted goals. Effectively converted & reduced cash deal penetration from 50% to just under 25% on the Subaru side.
- Constantly verifying and staying within compliance of F&I policies against local state and federal regulations.
- Forecasted trends and recommended improvements based on current market trends & analyses.
- Identified partnership opportunities and established favorable business connections with local hospital & university employee's.
- Attended weekly Manheim & Adesa auctions to facilitate the purchase of pre owned inventory.
- Analyzed financial statements against monthly, quarterly, and annual business forecasts and made necessary adjustments when needed.
- Managed service department, set individual ELR goals, incentives. Monitored fixed & variable costs' against financial statement.
- Oversight of the service department and service manager, recon, merchandising, and overall store operations.
- Monitored budget and revenue trends, compiling reports for company leadership to help inform decision-making.
Education
No Degree - Mechanical Engineering Technology
New Mexico State University
Las Cruces, NMSkills
- Strong verbal and written communication abilities
- Market Intelligence
- Goals and Performance Oriented
- Healthy, strong, driven desire to perform among the best within the industry & an unmatched ability to develop a team culture, that is consistent, fluid, and reliable All while conducting ourselves professionally, ethically, and morally with zero compromise
- Strong analytical and problem-solving skills, as well as excellent ability to prioritize tasks and perform duties in a timely manner in order to meet changing demands
- Strong leadership qualities, motivation to succeed, and goal-oriented mindset Plus, an ability to motivate, obtain, and preserve the trust of others in a team environment
- It's all about the people and the processes! With the right people following a proven process I have been successful in my career with meeting & exceeding monthly, quarterly, and yearly expectations with focused development of the staff, culture, environment and process
Certification
Porsche Brand Ambassador Certified Sales Manager. (2022)
Audi Brand Ambassador Master Certified Sales Manager. (2018 - 2025)
Timeline
GSM/GM
Audi Naperville
03.2023 - Current
GSM
Sunset Imports Audi Porsche Beaverton
09.2021 - 03.2023
GSM
Audi Lubbock
11.2018 - 09.2021
New Car Director
Auto Inc. / Frontier Dodge
07.2015 - 11.2018
Finance Director/GM
Dave Solon Nissan/Subaru Of Pueblo/Solon Pre-Owned
08.2011 - 05.2015
No Degree - Mechanical Engineering Technology
New Mexico State University
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