Jacqueline Morales Bouq
Berwyn
Summary
Results-oriented beauty professional & License with 7+ years of luxury brand experience at Lancôme, M.A.C Cosmetics, Tarte, GHD and Virtue Labs . Certified in AI Marketing, Digital Marketing, Content Marketing Strategy, Social Media Marketing, Marketing Analytics, and Practical Internet Marketing from DePaul University. Skilled in leveraging AI tools to create data-driven campaigns, optimize social media engagement, and drive brand loyalty. Combines creative artistry with strategic marketing insights to enhance customer experience and boost revenue.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Vendor Relations Specialist
Tarte Cosmetics
Chicago, IL
01.2026 - Current
- Strategically drive sales and brand growth by applying product expertise and educating clients on Tarte Cosmetics offerings.
- Cultivate and maintain strong, trust-based relationships with retail clients, influencers, and consumers to maximize loyalty and repeat business.
- Design and execute targeted marketing and promotional campaigns across social media platforms, leveraging AI-driven insights to optimize engagement and conversion.
- Lead in-store and event-based activations, increasing brand visibility and driving measurable sales performance.
- Analyze sales data and consumer trends to inform marketing strategies and enhance ROI for both local and regional initiatives.
Business Representative | GHD , Virtue
Adamis Group
10.2023 - Current
- Built and maintained strong customer relationships to enhance brand loyalty and client satisfaction.
- Delivered engaging product demonstrations and educational sessions across multiple retail locations to promote product knowledge and drive sales.
- Consistently achieved and exceeded monthly sales targets through strategic planning and customer engagement.
- Collaborated with store teams to optimize merchandising, increase brand visibility, and support overall business objectives.
Makeup Artist
M.A.C Cosmetics
Oak Brook, IL
11.2024 - 03.2025
- Deliver exceptional makeup artistry and personalized consultations tailored to each client’s unique needs and preferences.
- Demonstrate expert product knowledge, application techniques, and brand representation while achieving both service and sales goals.
- Maintain high standards of hygiene, professionalism, and inclusivity in every client interaction.
- Participate in ongoing education and training classes provided updated with current trends, new product launches, and advanced artistry techniques.
- Receive continual evaluation and certification by regional trainers and company leaders to ensure artistry, product knowledge, and service excellence.
Beauty Advisor
Lancome Cosmetics
Chicago, IL
11.2016 - 08.2024
- Provided personalized beauty consultations to enhance customer experience and satisfaction.
- Demonstrated extensive product knowledge to recommend suitable skincare and makeup solutions.
- Trained new staff on product offerings, sales techniques, and customer service standards.
- Developed and executed promotional events to increase brand visibility and product engagement.
Education
Cosmetologist -
Paul Mitchell
Yorktown01-2017
Artificial Intelligence
DePaul University
Chicago, IL03-2025
Skills
- Collaboration
- Adaptability
- Problem Solving
- Handling Conflict
- Time Management
Certification
- Master Makeup Academy Certified
- Lancome Certified
- M.A.C Certified
Languages
Arabic
Limited Working
Spanish
Native or Bilingual
Interests
Aspiring AI Marketing Strategist or AI Content Creator in the beauty industry, leveraging deep experience in understanding customer needs, building trust, and fostering long term brand relationships Skilled in translating retail expertise into data-driven, AI-powered marketing strategies and content that resonates with consumers Passionate about integrating hands-on retail insights with digital marketing to drive engagement, loyalty, and measurable growth
Timeline
Vendor Relations Specialist
Tarte Cosmetics
01.2026 - Current
Makeup Artist
M.A.C Cosmetics
11.2024 - 03.2025
Business Representative | GHD , Virtue
Adamis Group
10.2023 - Current
Beauty Advisor
Lancome Cosmetics
11.2016 - 08.2024
Cosmetologist -
Paul Mitchell
Artificial Intelligence
DePaul University