Summary
Overview
Work History
Education
Skills
Additional Professional Experience
Timeline
Generic

Jacqueline Johnson - Knight

Elmhurst

Summary

  • Enterprise Sales Manager
  • Solution Engineering
  • SaaS/PaaS/Cloud/Mobile Forward-thinking, a statically driven marketing executive with diversified leadership experience across multiple industries. Recognized as a trusted, dynamic resource for clients interested in brand marketing with a passion for business Optimization. I work on perfecting digital touch points in a consumer’s journey that align with brand strategy. Quick learner who thrives on helping in critical times of growth, transforming, and restructuring multilayer media strategies to achieve set goals. Possesses a proven track record of delivering revenue and cost initiatives efficiently and effectively. Empowering manager who can transition a team from vision to strategy to tactical implementation. Strategic thinker with strong analytics skills and expertise in communication expertise.

Overview

17
17
years of professional experience

Work History

Sr. Agency Supervisor – Franchise Division

Primedia Network
01.2025 - Current
  • Supervisor and independent contributor maintaining and building strong business relationships within franchise and multi-unit business community
  • Creating business plans and turnkey package for multi-location business models ranging from 5 – 500 locations.
  • Working with Corporate to maintain brand awareness and standards across over 180 markets and 1000 stations.
  • Build, lead, and train a team of 7 mid-level account executives. Using The Sandler Sales training methodology emphasizes a consultative, low-pressure approach to building trust and understanding the prospect’s needs before proposing a solution. Focusing on uncovering pain points, setting clear expectations, and ultimately helping the prospect recognize the value of the product or service.

Senior Director of Sales

Liberty Creative Solutions
02.2024 - 01.2025
  • Team lead and independent contributor maintaining and building strong business relationships within the commercial printing landscape.
  • Specialize in business development with targeted data-driven, variable direct mail campaigns, printing, and packaging.
  • Focus on B2B and B2C collateral such as enrollment, regulatory compliance, redetermination, donors, reward and membership engagement, direct mail, boxes, branded promotional products, labels and general printed material.
  • Serving clients ranging from fortune 500 companies to start ups, manufacturers to non-profits.
  • Anticipate clients’ needs and deliver exceptional service with a haunter and closer sales technique.

Senior Director of Sales and Business Partnerships

Advantage Informatics
02.2022 - 02.2023
  • Maintain and build strong relationships with existing partnerships while creating and introducing new turn-key revenue opportunities.
  • Train existing sales team to maximize incremental revenue potential.
  • Own client communication, strategic planning and troubleshooting from the beginning of the sales cycle through implementation.
  • Owning client communication, strategic planning and troubleshooting from the beginning of the sales cycle through implementation.
  • Attended events, training seminars, and manufacturer product showcase.
  • Increase nationwide footprint through a hunter role and build a successful business funnel to surpass annual goal.

Director of National Sales and New Business Partner

Revenue Force
01.2021 - 06.2022
  • Maintain and grow portfolio of corporate sponsors and partnerships with fortune 1000 brands.
  • Customize solutions to unique client needs, expanding market share and brand recognition through programmatic media plans.
  • Predict shifts using industry knowledge to stay ahead of the competition.
  • Sell dynamic marketing platforms to drive ROI for our corporate partners.
  • Identifying, and acquiring new partnerships, monitor performance metrics, and adjust campaigns based on data.
  • Develop a strong understanding of industry trends and competitive landscapes.

Vice President of Sales

Brand Muscle
03.2018 - 04.2020
  • Manage an integrated through-channel marketing platform, helping companies’ market at a hyper-local level while protecting brand integrity.
  • Build and retain enterprise-level account relationships across various verticals.
  • Drive brand awareness, lead generation, customer retention, and conversion using digital agency services.
  • Perform software demos, marketing sales presentations, develop SEM strategy, negotiate contracts/RFPs, and onboard new clients

National Sales Manager

Tribune Direct Marketing Inc.
01.2016 - 05.2018
  • Lead Consultant in co-op, franchise, and multi-unit locations for direct response marking, data analytics, CRM strategy, email marketing, list management, market segmentation, and business intelligence
  • Execute strategic planning and positioning for successful B2C and B2B direct marketing.
  • Drive Value through CRM, predictive analytics, and data intelligence ensuring maximum returns on clients’ marketing and data investments.
  • Exceed targets by building, directing, and motivating a high-performance sales team.
  • Attend events, training seminars, and manufacturer product showcases
  • Empower and lead a driven sales team to build product awareness and exceed revenue targets.

National Manager, Co-op and Franchise Solutions

Tribune Media
05.2010 - 01.2016
  • Led revenue-driven teams within the advertising hierarchy, including National Co-op and Franchise Sales and Local/Regional Chicagoland Co-op solutions
  • Managed and coached a team of 4 Enterprise Account Managers, 2 coordinators, an intern, and a digital planner to develop successful sales strategies.
  • Implemented multi-tiered strategies, established a vast network of contacts, defined measurable success metrics, developed successful campaigns, identified and mitigated risks, and accurately forecasted opportunities.
  • Consistently met and exceeded quarterly sales team quotas by holding the team accountable for activities.
  • Provided regular updates to Senior Management on team activities, opportunities, and risks.
  • Implemented strategic planning, forecasting, and ongoing sales team development.
  • Identified improvements in productivity, progress, and efficiency.
  • Developed and maintained executive-level relationships to drive sales activities.
  • Handled critical conversations internally with reps and client escalations.
  • Successfully navigated uncertainty to achieve desired outcomes.
  • Grew the Co-op department’s annual revenue from the low six figures to over $20 million in five years.
  • Created, implemented, and managed an automated national print and digital co-op and franchise platform, generating over $1MM in incremental revenue within the first year.
  • Proven track record of exceeding multi-million-dollar sales targets.
  • Awarded New Business Award in 2011 and Inventor Award in 2012.

Key Account Executive III

Star Tribune
03.2008 - 04.2010
  • Consulted large-scale national and regional advertisers on programmatic and omnichannel media plans with a focus on new business development.
  • Managed one of the most significant new business revenue-generating books of business and was a top seller year-over-year.
  • Grew active account base by an average of 22% annually.
  • Exceeded annual revenue goals every year by at least 7%.
  • Increased active account base by 10.4% in 2009.
  • Awarded Presidents Club Winner in 2008 and 2009.

Education

Associate of Applied Science - Surgical

Duluth Business University
MN
05-1997

Skills

  • New Business Development
  • Platform/Software sales
  • Digital and data-driven MarTech/AdTech solutions
  • Team On-boarding/Off-boarding/Training
  • SaaS/PaaS/Cloud/Mobile Solutions
  • Salesforce and sales acceleration tools
  • Complex contract negotiations
  • Co-op/MDF fund compliance
  • Competitive Analysis
  • Public Speaking
  • P&L Responsibility
  • Sales Quota Management
  • Commercial Printing
  • Direct Mail/Wide Format
  • Verbal and written communication
  • Decision-making

Additional Professional Experience

  • Surgical Nurse, Orthopedic Surgery Department, SMDC Hospital, Duluth, MN
  • Clinic Nurse Specialist, ER/Urgent Care, SMDC Hospital, Duluth, MN
  • Clinical Nurse Specialist, St. Clair Specialty Physicians – Oncology, Detroit, MI

Timeline

Sr. Agency Supervisor – Franchise Division

Primedia Network
01.2025 - Current

Senior Director of Sales

Liberty Creative Solutions
02.2024 - 01.2025

Senior Director of Sales and Business Partnerships

Advantage Informatics
02.2022 - 02.2023

Director of National Sales and New Business Partner

Revenue Force
01.2021 - 06.2022

Vice President of Sales

Brand Muscle
03.2018 - 04.2020

National Sales Manager

Tribune Direct Marketing Inc.
01.2016 - 05.2018

National Manager, Co-op and Franchise Solutions

Tribune Media
05.2010 - 01.2016

Key Account Executive III

Star Tribune
03.2008 - 04.2010

Associate of Applied Science - Surgical

Duluth Business University

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Jacqueline Johnson - Knight