Results-driven data scientist with a robust mathematical foundation in Operations Research, Aerospace Engineering, and Algorithm Design. Proven expertise across multiple data roles, including Business Intelligence, behavioral research, predictive modeling, and causal inference. Passionate about exploring diverse causal inference methodologies, including randomized controlled trials, geo-experiments, quasi-experimental techniques, and root cause analysis. Proficient in advanced time-related methods such as survival analysis, interrupted time series design, anomaly detection, forecasting, and dynamic treatments to drive impactful insights and informed decision-making.
- Implemented multiple experimentation methods (A/B tests, geo-tests)
- Leveraged advanced statistical modeling for marketing measurements (Synthetic control, MMM, Brand awareness surveys)
- Modeled events data and used it to build complex dashboards.
Causal Inference
Experimentation
Python
R coding
SQL
Marketing Research
UX Research
Machine learning
Survey design
Graphical models