Itay Galon
Strategic Marketing Leader
Givataim
Summary
A senior marketing and creative executive with over two decades of experience leading high-impact marketing strategies and creative operations for top-tier brands. Known for turning vision into reality, I specialize in brand strategy, digital innovation, content leadership, and organizational transformation. I combine sharp strategic thinking with hands-on creative execution across all platforms. I’ve managed large teams, mentored talent, won global pitches, and delivered measurable results—now seeking to bring this unique combination of skills to a forward-thinking company.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Freelance Consultant – Strategic Marketing & Creative Leadership
Self-Employed
01.2016 - Current
- Crafted brand strategies, marketing plans, and creative campaigns for leading companies in technology, lifestyle, non-profits, and consumer goods
- Specialized in digital storytelling, social media architecture, and brand repositioning
- Delivered 360 marketing solutions—from strategic narrative to execution and production
- Provided executive consulting, led workshops in creative thinking and marketing innovation
SVP Creative
McCann Tel Aviv
01.2009 - 12.2015
- Company Overview: Israel’s largest advertising agency
- Head of creative in Israel’s largest advertising agency, leading over 120 employees across creative, design, and production
- Managed high-budget accounts totaling $250M in annual advertising spend
- Developed a unique analytical model to evaluate creative work and foster excellence
- Represented Israel in global creative competitions and served on international juries
- Collaborated closely with McCann Global offices in Europe and the US
- Israel’s largest advertising agency
Creative Director
McCann Tel Aviv
01.2005 - 12.2009
- Led creative teams working on Israel’s biggest brands, producing campaigns with cultural and commercial impact
- Known for breakthrough ideas and mentoring rising creative talents
Copywriter
BBDO Worldwide & JWT Israel
01.1997 - 12.2004
- Gained deep foundations in global brand communication and storytelling
- Built award-winning campaigns and sharpened a clear, bold creative voice
Education
B.Sc. - Mathematics
Tel Aviv University
01.1996 - 01.2000
Skills
- Brand Strategy Development
- Innovative Marketing Solutions
- Cross-Media Narrative Development
- Integrated Media Strategy
Military Service
IDF Special Forces – Infantry Commando Unit, Officer & Division Chief, 7 years of service, Commanded elite combat units., Gained operational leadership under pressure, discipline, and strategic mindset.
Timeline
Freelance Consultant – Strategic Marketing & Creative Leadership
Self-Employed
01.2016 - Current
SVP Creative
McCann Tel Aviv
01.2009 - 12.2015
Creative Director
McCann Tel Aviv
01.2005 - 12.2009
Copywriter
BBDO Worldwide & JWT Israel
01.1997 - 12.2004
B.Sc. - Mathematics
Tel Aviv University
01.1996 - 01.2000
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