Summary
Overview
Work History
Education
Skills
Certification
Growth Highlights
Timeline
Generic

Itay Drory

Tel Aviv,TA

Summary

A passionate marketing leader with a hands-on, problem-solving approach and over 15 years of broad experience across B2B, B2C, and eCommerce. I specialize in designing and implementing user acquisition strategies that drive measurable business growth—from go-to-market to scale. My focus lies in combining deep execution with high-level strategy across all major digital marketing channels. Agile, data-driven, and creative, I consistently lead companies toward their growth goals with clarity, precision, and efficiency.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Strategic Growth Advisor

VoomInsurance.com / Skywatch.ai
11.2023 - Current
  • Company Overview: InsurTech startup (confidential)
  • Owned full UA strategy across Google, Meta, TikTok, Reddit, SEO
  • Developed funnels, messaging, LPs, and campaign structure
  • Helped reach aggressive KPIs for multiple insurance products
  • Acted as embedded growth lead for product and business teams
  • InsurTech startup (confidential)

Founder & Growth Consultant

iDrory.me
11.2019 - Current
  • Company Overview: Boutique user acquisition agency for global tech startups
  • Clients include: Fiverr, Fundbox, Elementor, Sorbet, MyHeritage, Rewire, Personetics, Lili, CreativeLive
  • Fractional VP Growth / Marketing for go-to-market and scaling clients
  • $1.5M+/mo paid spend across Google, Meta, LinkedIn, and more
  • SEO strategy, funnel builds, CRO, and analytics
  • Managed 4-person internal team + external vendors
  • Boutique user acquisition agency for global tech startups

VP of Growth

Overwolf
06.2019 - 11.2019
  • Company Overview: Gaming platform for in-game apps – Series C
  • Increased main app revenue by 56x in 6 months
  • Led team of 4 across marketing, content, and design
  • Repositioned B2B/B2C brand and ran PR and influencer campaigns
  • Owned all UA channels: Google, GDN, YouTube, Meta, SEO
  • Gaming platform for in-game apps – Series C

Head of User Acquisition

Healthy.io
10.2018 - 06.2019
  • Led go-to-market for DipUTI (UK retail launch in London & Sheffield)
  • Owned PPC, SEO, LPs, asset creation, A/B testing
  • Managed radio + OOH campaigns with offline-to-online tracking
  • Plan and manage a digital marketing strategy to support retail launch
  • Created dashboards for performance and optimization

Founder

FineRugCollection.com
Boston
01.2016 - 01.2018
  • Company Overview: High-end eCommerce brand
  • Launched and scaled to $2M revenue in Year 1
  • Bootstrapped on $300K investment; hit profitability fast
  • Led all ops: PPC, SEO, email marketing, logistics, sales, inventory
  • 20–30% repeat customer rate via lifecycle marketing
  • High-end eCommerce brand

Director of Digital Marketing

Conduit (Como)
06.2013 - 01.2016
  • Scaled SMB’s campaigns from 300K to 1.5M in 6 months
  • Expanded marketing to 25 global markets
  • Managed $15M/year budget and 13-person internal team
  • Rebuilt all digital marketing infrastructure and BI

Director of SEO & Inbound Marketing

AvaTrade
07.2011 - 06.2013
  • Increased organic traffic by 700% and conversions by 350%
  • Built SEO + content engine from scratch
  • Delivered $15M+/year in new revenue via inbound
  • Led website rebranding and positioning

SEO/SEM Team Lead

SEO Israel
08.2008 - 06.2011
  • Led SEO + SEM for major Israeli brands
  • Hired, trained, and managed strategic accounts
  • Built internal knowledge-sharing systems

Education

B.A. - Political Science & Sociology

The Hebrew University of Jerusalem
Jerusalem, Mount Scopus
01-2008

Skills

  • Team leadership
  • Growth strategy
  • User acquisition
  • Funnel development
  • SEO strategy
  • Digital marketing
  • Campaign management (PPC FB/Google/Linkedin/Tiktok)
  • Data analysis

Certification

  • Scaled app revenue 56x at Overwolf via full-funnel UA
  • Grew FineRugCollection.com to $2M revenue in Year 1 with $300K investment
  • Scaled to $1.5M+/mo paid media budgets in fintech
  • Helped InsurTech products Voom hit key KPIs and scale- strategy and execution
  • Built and led 13-person growth team at Como (+$1.5M/Month, global expansion to 25 countries)

Growth Highlights

  • Scaled app revenue 56x at Overwolf via full-funnel UA
  • Grew FineRugCollection.com to $2M revenue in Year 1 with $300K investment
  • Scaled to $1.5M+/mo paid media budgets in fintech
  • Helped InsurTech products Voom hit key KPIs and scale- strategy and execution
  • Built and led 13-person growth team at Como (+$1.5M/Month, global expansion to 25 countries)

Timeline

Strategic Growth Advisor

VoomInsurance.com / Skywatch.ai
11.2023 - Current

Founder & Growth Consultant

iDrory.me
11.2019 - Current

VP of Growth

Overwolf
06.2019 - 11.2019

Head of User Acquisition

Healthy.io
10.2018 - 06.2019

Founder

FineRugCollection.com
01.2016 - 01.2018

Director of Digital Marketing

Conduit (Como)
06.2013 - 01.2016

Director of SEO & Inbound Marketing

AvaTrade
07.2011 - 06.2013

SEO/SEM Team Lead

SEO Israel
08.2008 - 06.2011

B.A. - Political Science & Sociology

The Hebrew University of Jerusalem

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Itay Drory