Itai Ginat
Tel Aviv
Summary
10 Years of experience writing, editing, and designing in the entertainment and game industries. Drove creative for multimillion-dollar products from concept to retail. Worked with blockbuster owners, including King, Sonny, Moon Active, ZYNGA, and more. Designed and wrote stories, worlds, and characters—experienced leading and working in small teams on tight deadlines.
Overview
9
9
years of professional experience
Work History
Lead Narrative Designer
Playtika
09.2023 - Current
- Presented narrative designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Brainstormed ideas to create useful content for players.
Creative-director
Cellotex
07.2022 - Current
- Led company's creative strategy; responsible for design, branding, new product development.
- Reduced average art cost up to 60% by utilizing cost-effective outside resources and repurposing design.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
Creative Writer
Mad Brain Games
09.2022 - 10.2023
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging content.
- Brainstormed ideas to create useful content for clients.
Creative Copywriter
Playtika - Solitaire Grand Harvest
04.2020 - 07.2022
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
- Co-founded the main game meta feature - inspiring a rise in revenue of 31% Mom + 131% 2Mo2M
- Chose and followed targeted styles, grammatical approaches, and narrative voices for each feature.
- Conducted research to identify wide creative themes, incorporating collected data into future experiences.
- Directed concept artists, 2D artists & animation artists during the execution stages process.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Created and defined characters design & arc.
Creative Scriptwriter
Liniad
07.2019 - 03.2020
- Crafted and led the creative concepts pipeline.
- Developed strong communication and organizational skills through working on group projects.
- Conducted research client's games, market & concepts.
- Proven ability to develop and implement creative solutions to complex problems.
Creative Writer
Moon Active
06.2018 - 11.2018
- Provided writing support for various projects and departments.
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Wrote compelling, succinct, clear new scripts and concepts under tight deadlines.
Content Team Lead
"The Today Tonight Show with Guri Alfi"
11.2017 - 11.2018
- Led the daily monologue development and writing process for this award-wining late night.
- Recruited and trained the team, pitched daily to the writers' room, head writers, and host.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Screenwriter
"Herod Islands" - Feature Comedy Film - Transfax Productions
02.2015 - 07.2018
- Co-wrote movie script from concept to fine detail.
- Developed characters, high-level concepts, and arcs.
- The film was released in cinema complexes across Israel on 16.8.18.
- Yehoshua Rabinovich Tel Aviv Foundation for the Arts supports the work.
Head Editor
"Front Raw" - Online Film & Television Magazine
01.2016 - 01.2018
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Edited and revised wide array of content for accuracy, clarity and consistency.
Writer
"Space Tripping" - Graphic Novel
01.2016 - 02.2017
- A joint English-written graphic novel sci-fi project with director and co-creator Eyal Be.
- Crafted the main storylines, developed characters and arcs, and developed creative world-building.
Program Coordinator
Tel Aviv University - Cymbalista Center
08.2015 - 08.2016
- Developed and recommended policies and procedures for evaluating programs for the center.
- Supervised media programming team and provided feedback to drive quality programming.
Teaching Assistant
Tel Aviv University - Prof. Dan Laor
09.2014 - 08.2015
- Supported classroom maintenance and upkeep, organizing books and materials.
- Completed daily reports on attendance and disciplinary performance.
- Tutored struggling students individually and in small groups to reinforce learning concepts.
- Developed materials for classroom teachers to support instruction, or in-class activities.
Education
Master of Arts - Comparative Literature & Creative Writing
Tel Aviv University
Tel Aviv06.2017
Bachelor of Arts - Comparative Literature & Creative Writing
Tel Aviv University
Tel Aviv09.2012
Skills
- Verbal & Written Communication
- Creative Writing
- Art Direction
- People Management
- Recruiting and Hiring
- Story Pitching
- Visual Communication
- Compassion
- Microsoft Office Suite
Additional Information
Portfolio site password: ginat@88
Languages
Hebrew
Native language
English
Proficient
C2
Spanish
Advanced
C1
Timeline
Lead Narrative Designer
Playtika
09.2023 - Current
Creative Writer
Mad Brain Games
09.2022 - 10.2023
Creative-director
Cellotex
07.2022 - Current
Creative Copywriter
Playtika - Solitaire Grand Harvest
04.2020 - 07.2022
Creative Scriptwriter
Liniad
07.2019 - 03.2020
Creative Writer
Moon Active
06.2018 - 11.2018
Content Team Lead
"The Today Tonight Show with Guri Alfi"
11.2017 - 11.2018
Head Editor
"Front Raw" - Online Film & Television Magazine
01.2016 - 01.2018
Writer
"Space Tripping" - Graphic Novel
01.2016 - 02.2017
Program Coordinator
Tel Aviv University - Cymbalista Center
08.2015 - 08.2016
Screenwriter
"Herod Islands" - Feature Comedy Film - Transfax Productions
02.2015 - 07.2018
Teaching Assistant
Tel Aviv University - Prof. Dan Laor
09.2014 - 08.2015
Master of Arts - Comparative Literature & Creative Writing
Tel Aviv University
Bachelor of Arts - Comparative Literature & Creative Writing
Tel Aviv University
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