SEO Tools (Ahrefs, Screaming Frog, etc)
Ilya Roytberg
Product Manager
Ramat Gan,TA
Summary
Self-motivated product manager with 5+ years of experience in high tech and startup industry. I have experience in launching my own startup and my own company. I am always devoted to work and try to do my job 100%
Overview
5
5
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Founder and Head of Product
Finwise LTD (finwise.co.il)
Tel Aviv
11.2020 - Current
- Compiled product, market and customer data to generate informed sales and profit projections.
- Distinguished product issues and gathered information on customer experiences.
- Directed full development lifecycle, including concept design, feature definitions and production support.
- Hosted product demonstrations and promoted features to clients.
- Liaised with clients to develop deep understanding of business needs and current market landscape.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Drew up plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.
- Hired team of engineers, designers and opened R&D office in Ukraine
Head of Product
Zira1
Herzliya
02.2020 - Current
- Designed, developed and implemented software applications for website based on analyzed requirements and industry technical standards.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
- Designed and incorporated process design improvements.
- Built a design system based on the best practice and market research.
- Identified opportunities and potential for growth and improved user experience
- Implemented SDLC process and scrum workflow.
- Implemented onboarding system and user engagement process.
- Implemented changes to website architecture and content to improve SEO positions.
Owner and Founder
Platpick
Petah Tikva
08.2019 - 11.2020
- Developed a project concept and assembled a team to implement it.
- Developed a design system for the project.
- Drew up all the technical documentation for the project.
- Implemented the MVP version of the project.
- More than 380 IT service providers from 20 countries were attracted.
- Launched the website in three languages.
Product Manager
Atlantis Travel & Tourism
Bat Yam
10.2018 - 03.2020
- Monitored market trends and competitor performance to update promotional strategies and maximize sales.
- Conducted market research, consult with internal stakeholders to define requirements and spec for new — products and features;
- Recommended changes to website architecture, content and linking to improve SEO positions.
- Conducted testing and review of website design for responsiveness, clarity and effectiveness.
- Optimized company's website and main corporate blog to boost SEO traffic to sites.
- Collaborated with the marketing department to determine organizational need and design pages to meet goals.
Head of SEO/ASO
LeBoutique
Kyiv
03.2018 - 09.2018
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
- Formulated and searched for bottlenecks in the ASO funnel
- Technical and visual optimization of application pages in the App Store, Google Play Store
- Made backlog of hypotheses for A/B tests, executing A/B tests
- Drew up ASO strategies for a number of applications
Head of SEO
Bookimed
Kyiv
10.2017 - 04.2018
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Collaborated with the Product team to investigate critical SEO-related issues and provided impactful solutions.
- Created spreadsheets and other forms of documentation to accurately record and calculate analytical results..
- Conducted in-depth research and analyses to create company online marketing strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
SEO Team Lead
Forex (NDA)
Kyiv
06.2017 - 04.2018
SEO Specialist
Aweb
Kyiv
05.2016 - 07.2017
Education
PhD. - Goods Safety And Quality Management
Kyiv National University of Trade And Economics
Kyiv, Ukraine 09.2012 - 08.2016
M.D. - Marketing
Kyiv National University of Trade And Economics
Kyiv, Ukraine 09.2016 - 06.2018
Skills
Product Management
SEO
Project Management
Writing Technical Specs
User Onboarding
User Engagement
UX/Ui Design
Agile Workflow
QA Testing
Software Development Life Cycle (SDLC)
SQL
Data Analysis
Troubleshooting
Research and trend analysis
MongoDB
Software
Mongodb Compass
Tasks Management Systems: Jira, Asana
Postman
Figma
PgAdmin
Timeline
Founder and Head of Product
Finwise LTD (finwise.co.il)
11.2020 - Current
Head of Product
Zira1
02.2020 - Current
Owner and Founder
Platpick
08.2019 - 11.2020
Product Manager
Atlantis Travel & Tourism
10.2018 - 03.2020
Head of SEO/ASO
LeBoutique
03.2018 - 09.2018
Head of SEO
Bookimed
10.2017 - 04.2018
SEO Team Lead
Forex (NDA)
06.2017 - 04.2018
M.D. - Marketing
Kyiv National University of Trade And Economics
09.2016 - 06.2018
SEO Specialist
Aweb
05.2016 - 07.2017
PhD. - Goods Safety And Quality Management
Kyiv National University of Trade And Economics
09.2012 - 08.2016