Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Ilya Roytberg

Product Manager
Ramat Gan,TA

Summary

Self-motivated product manager with 5+ years of experience in high tech and startup industry. I have experience in launching my own startup and my own company. I am always devoted to work and try to do my job 100%

Overview

5
5
years of professional experience
3
3
years of post-secondary education
4
4
Languages

Work History

Founder and Head of Product

Finwise LTD (finwise.co.il)
Tel Aviv
11.2020 - Current
  • Compiled product, market and customer data to generate informed sales and profit projections.
  • Distinguished product issues and gathered information on customer experiences.
  • Directed full development lifecycle, including concept design, feature definitions and production support.
  • Hosted product demonstrations and promoted features to clients.
  • Liaised with clients to develop deep understanding of business needs and current market landscape.
  • Established criteria for each milestone within product roadmap as means to measure developmental progress.
  • Drew up plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.
  • Hired team of engineers, designers and opened R&D office in Ukraine

Head of Product

Zira1
Herzliya
02.2020 - Current
  • Designed, developed and implemented software applications for website based on analyzed requirements and industry technical standards.
  • Devised and implemented strategies to create new revenue streams and cut operational costs.
  • Designed and incorporated process design improvements.
  • Built a design system based on the best practice and market research.
  • Identified opportunities and potential for growth and improved user experience
  • Implemented SDLC process and scrum workflow.
  • Implemented onboarding system and user engagement process.
  • Implemented changes to website architecture and content to improve SEO positions.

Owner and Founder

Platpick
Petah Tikva
08.2019 - 11.2020
  • Developed a project concept and assembled a team to implement it.
  • Developed a design system for the project.
  • Drew up all the technical documentation for the project.
  • Implemented the MVP version of the project.
  • More than 380 IT service providers from 20 countries were attracted.
  • Launched the website in three languages.

Product Manager

Atlantis Travel & Tourism
Bat Yam
10.2018 - 03.2020
  • Monitored market trends and competitor performance to update promotional strategies and maximize sales.
  • Conducted market research, consult with internal stakeholders to define requirements and spec for new — products and features;
  • Recommended changes to website architecture, content and linking to improve SEO positions.
  • Conducted testing and review of website design for responsiveness, clarity and effectiveness.
  • Optimized company's website and main corporate blog to boost SEO traffic to sites.
  • Collaborated with the marketing department to determine organizational need and design pages to meet goals.

Head of SEO/ASO

LeBoutique
Kyiv
03.2018 - 09.2018
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
  • Formulated and searched for bottlenecks in the ASO funnel
  • Technical and visual optimization of application pages in the App Store, Google Play Store
  • Made backlog of hypotheses for A/B tests, executing A/B tests
  • Drew up ASO strategies for a number of applications

Head of SEO

Bookimed
Kyiv
10.2017 - 04.2018
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Collaborated with the Product team to investigate critical SEO-related issues and provided impactful solutions.
  • Created spreadsheets and other forms of documentation to accurately record and calculate analytical results..
  • Conducted in-depth research and analyses to create company online marketing strategies.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.

SEO Team Lead

Forex (NDA)
Kyiv
06.2017 - 04.2018

SEO Specialist

Aweb
Kyiv
05.2016 - 07.2017

Education

PhD. - Goods Safety And Quality Management

Kyiv National University of Trade And Economics
Kyiv, Ukraine
09.2012 - 08.2016

M.D. - Marketing

Kyiv National University of Trade And Economics
Kyiv, Ukraine
09.2016 - 06.2018

Skills

    Product Management

undefined

Software

SEO Tools (Ahrefs, Screaming Frog, etc)

Mongodb Compass

Tasks Management Systems: Jira, Asana

Postman

Figma

PgAdmin

Timeline

Founder and Head of Product

Finwise LTD (finwise.co.il)
11.2020 - Current

Head of Product

Zira1
02.2020 - Current

Owner and Founder

Platpick
08.2019 - 11.2020

Product Manager

Atlantis Travel & Tourism
10.2018 - 03.2020

Head of SEO/ASO

LeBoutique
03.2018 - 09.2018

Head of SEO

Bookimed
10.2017 - 04.2018

SEO Team Lead

Forex (NDA)
06.2017 - 04.2018

M.D. - Marketing

Kyiv National University of Trade And Economics
09.2016 - 06.2018

SEO Specialist

Aweb
05.2016 - 07.2017

PhD. - Goods Safety And Quality Management

Kyiv National University of Trade And Economics
09.2012 - 08.2016

Similar Profiles

CREATE PROFILE
Ilya RoytbergProduct Manager