Ido Lishner
Marketing Executive
Kfar Saba
Overview
13
13
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Head of Marketing
ActiveTrail
07.2022 - 03.2025
- Led and managed the marketing team, providing strategic direction and leadership. Developed and executed a comprehensive marketing strategy to drive brand awareness, lead generation, and customer acquisition, surpassing targets and achieving a 28% revenue growth through new client acquisition and business expansion
- Owned the full marketing funnel and customer journey, overseeing user acquisition campaigns across Meta, Google Ads, TikTok, and LinkedIn with hands-on execution. Led SEO initiatives, marketing automation, content marketing, and social media strategies to drive engagement and conversion. Optimized paid campaigns to cut lead costs by 50% and enhanced organic search visibility and positioning by 40%
- Transformed brand presence by introducing strategic initiatives, including main sponsorships at top conferences, industry podcast appearances, expert-led webinars, community collaborations, and meetups. Also delivered lectures at colleges, driving brand visibility in new spaces
- Drove expansion into local and emerging markets for a B2B SaaS product by crafting tailored marketing strategies that resonated with regional audiences. Led market entry initiatives, leveraging data-driven insights to identify growth opportunities, optimize campaigns, and accelerate brand adoption. Successfully opened the Spanish market in addition to expanding presence in the French and Israeli markets
- Built and nurtured strategic relationships with key industry stakeholders, agencies, and affiliates to drive partnerships, expand reach, and enhance brand positioning
Head of Marketing
Imminet
12.2016 - 05.2022
- Establishing & managing the Digital Marketing Department, leading and developing the marketing strategy in a dynamic and evolving environment
- Leading the marketing department roles, in charge of: User acquisition, Website design and funnels, Email workflows & marketing automation, Content writing, Customer success - via HubSpot
- 5 years of hands-on global high budget campaign management with a data driven approach
- Analyzing and optimizing campaigns constantly to maximize growth and user
- Expert-level understanding of performance-driven marketing on: Facebook Ads, Google Ads, Twitter ads, TikTok ads, Outbrain + Taboola native ads, Bing ads, Quora ads and more
- Proficient in optimizing landing pages, user funnels, cross service up sale and maximizing LTV
- Proven success in executing data driven initiatives and ideas, utilizing online and offline campaigns to increase ROI, LTV & retention
- Skilled in HubSpot marketing automation: Manage end-to-end user journeys campaigns: from idea stage, through to execution
- Perform analysis & optimizations to meet KPI objective performance
Mobile Product Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
- Planned and designed technical solutions for mobile department, collaborated with marketing teams to translate product needs into specifications
Mobile Publisher Team Leader
DSNR MEDIA GROUP
02.2012 - 11.2016
- Managed a team of four, overseeing Mobile App and Web publisher operations
- Set goals, built relationships with publishers and ad networks, and prioritized tasks based on company needs
Mobile Publisher Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
- Ensured success of advertiser's department on various mobile publisher platforms, cultivated relationships with new and existing publishers, negotiated media terms, and optimized performance
Facebook Account Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
- Created, managed, and optimized digital campaigns on Facebook for global clients, continuously measuring and improving campaign performance
Education
M.B.A - expertise in marketing
Hamichchlala leminhal college
01.2011 - 01.2014
Bachelor degree - Social & Political science
Academit Tel Aviv- Jaffa College
01.2007 - 01.2010
Skills
- HubSpot
- Salesforce
- Google search console
- Semrush
- Click send
- Zapier
- Active trail
- Type form
- Bitrix CRM
- Google analytics (Certified)
- Tag manager
- Shopify
- Oberloo
- Never bounce
Military Service
01/2002, 12/2005, Air Force, Air traffic controller
Skills
Fast learner. Highly motivated. Can do attitude. Problem solving skills. Negotiation skills. High communication & verbal skills. Copy writing skills.
Timeline
Head of Marketing
ActiveTrail
07.2022 - 03.2025
Head of Marketing
Imminet
12.2016 - 05.2022
Mobile Product Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
Mobile Publisher Team Leader
DSNR MEDIA GROUP
02.2012 - 11.2016
Mobile Publisher Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
Facebook Account Manager
DSNR MEDIA GROUP
02.2012 - 11.2016
M.B.A - expertise in marketing
Hamichchlala leminhal college
01.2011 - 01.2014
Bachelor degree - Social & Political science
Academit Tel Aviv- Jaffa College
01.2007 - 01.2010
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