Idan Baruch

• B2B SaaS Automated Communication Platform
• • Successfully launched an embedded solution into the Salesforce and Microsoft dynamics Marketplace
  • Led product design, development, and management processes
  • Identified user needs and generated new ideas that improved the user experience and drove growth
  • Prioritized tasks and analyzed alternatives, defined product strategy and roadmap, and maintained a prioritized backlog of user stories, features, and defects.

• Launched and managed the company's B2B Release Dynamix platform for Oracle, which aided developers and testers in large-scale IT enterprises to plan their development and testing using risk analysis insights
• Tripled revenue within three months by devising a go-to-market plan and business plan and creating a transition plan from legacy to new product that doubled usage in the new product
• Successfully released a new product in just three months with minimal resources by introducing new Use Cases for a legacy product and driving innovation and strategy, unique selling points, UX, roadmap, and pricing based on market and customer inbound
• Led a strategic partnership with global partners such as Oracle and Infosys
• Boosted lead generation from 10 to 30 SAO within 6 months by interfacing with PR and 3rd party vendors to increase the pipeline

• Managed the Compact Converged product, a CRM and real-time billing solution for multi-line businesses with both prepaid and postpaid subscribers.
• Directly managed multiple global business analysts and several product managers responsible for CRM and Networking modules (IVR, SMS/Data GW)
• Develop automated processes with low code scripting.