Holly Gibson

Developed response-focused, compelling, and technically accurate content for government-sponsored managed care programs or health care related areas to produce a fully compliant and responsive winning proposal. Created, revised, and edited proposal content to support AmeriHealth Caritas’ response to Requests for Proposal (RFP). Ensured content complied with each RFP requirement and accurately translated technical knowledge and requirements into clear, concise communications, while emphasizing AmeriHealth Caritas’ business value. Developed strong working relationships with key stakeholders including growth leaders, proposal staff, consultants, and subject matter experts (SMEs)

• Worked collaboratively to create a base content library to house material used for RFP responses company wide
• Served as lead writer for Medicaid RPF scenario or vignette-style questions
• Trained other writers to effectively develop and create scenario and vignette responses
• Demonstrated subject matter expertise in functional areas including population health and care management

Company Overview: Rapidly-growing healthcare solutions company with a track record of winning multi-million-dollar bids for healthcare and operational services nationwide. Technical and proposal writing services contributed to a rapidly-growing healthcare solutions company with a track record of winning multi-million-dollar bids for healthcare and operational services nationwide. Collaborated with subject matter experts to develop RFP language for state contracts to provide comprehensive healthcare plans

• Compiled, designed, and created supporting documents to meet qualifications or enhance responses
• Researched, and retrieved and analyzed data for RFP responses and competitor analysis
• Created reusable processes, including reference materials, team playbook, and an online document library
• Rapidly-growing healthcare solutions company with a track record of winning multi-million-dollar bids for healthcare and operational services nationwide

Developed and implemented large-scale messaging for targeted customer segments while partnering with various cross-functional departments to gather necessary resources for campaigns.

• Led large-scale outreach to Humana members through redesigning postcards and orchestrating first year for formulary change mobile alert on Humana members’ Humana app
• Partnered with external vendors and internal business experts to build and create Medicare and Medicaid Medication Adherence outreach program
• Created Medicare and Illinois and Virginia Dual Medicare / Medicaid Prescription Drug Guides, which were prescription drug directories specifically tailored to each Medicare and Medicaid plan offered by Humana
• Managed internal and external vendors for timely, correct and completed communication mailings