Hillarie Lanham
Normal
Summary
Skilled in sales and customer relationship management, with background in diverse sales environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.
Overview
13
13
years of professional experience
Work History
Salesperson
Neuhoff Media
Bloomington
02.2022 - Current
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Sparked social conversations with customers to provide friendly atmosphere and smooth shopping experience.
- Gathered data on competitors' pricing, products, and promotional activities.
Food & Beverage Supervisor
Eastland Suites Hotel & Conference Center Bloomington Normal
Bloomington
06.2016 - Current
- Collaborated with server trainees to promptly resolve potential customer concerns.
- Developed and implemented inventory control systems to reduce food costs while maintaining quality standards.
- Coached staff on strategies to enhance performance and improve customer relations.
- Ensured compliance with health and safety regulations in the kitchen and dining areas.
- Audited cash drawers at the end of each shift to verify accuracy of transactions.
Digital Media Specialist
The Pantagraph
Bloomington
09.2017 - 02.2020
- Conducted keyword research to optimize SEO efforts for various digital properties.
- Analyzed web analytics data to identify trends in user behavior and develop optimization strategies for improving performance.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Designed email marketing campaigns utilizing HTML coding techniques.
- Utilized graphic design software to prepare storyboards and mock-ups.
Inside Sales Representative
Royal Publishing
Normal
06.2012 - 09.2017
- Listened to customer needs to identify and recommend best products and services.
- Monitored market trends and competitor activity to adjust sales strategies accordingly.
- Generated sales through outbound calling and lead follow-up efforts using scripts and other phone techniques.
- Followed up on pending orders and inquiries in a timely manner.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
Education
BBA - Digital Communications And Media
South Holland College
South Holland12-2016
High School Diploma -
Normal West
Normal, IL05-2012
Skills
- Market research
- Sales strategies
- Inventory management
- Customer relationship management
- Competitor analysis
- Lead generation
- Sales forecasting
References
References available upon request.
Timeline
Salesperson
Neuhoff Media
02.2022 - Current
Digital Media Specialist
The Pantagraph
09.2017 - 02.2020
Food & Beverage Supervisor
Eastland Suites Hotel & Conference Center Bloomington Normal
06.2016 - Current
Inside Sales Representative
Royal Publishing
06.2012 - 09.2017
BBA - Digital Communications And Media
South Holland College
High School Diploma -
Normal West
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