Heather White
Antioch
Summary
Accomplished District Manager with a proven track record at Sparc Group/Catalyst Brands, overseeing 21 stores across multiple brands. Excelled in leadership development and strategic planning, achieving above-company sales results. Demonstrated expertise in visual merchandising and performance metrics analysis, fostering a customer-first environment and nurturing top-performing teams.
Overview
18
18
years of professional experience
Work History
District Manager
Sparc Group/ Catalyst Brands
03.2022 - 02.2025
- Supervised a district of 21 stores across 5 brands: Aeropostale, Eddie Bauer, Lucky Brand, Nautica, Reebok and previously, Brooks Brothers.
- Strategically used business acumen to analytically identify areas of strength and opportunity within each stores to achieve positive sales goals.
- Recruited, hired, and trained top-performing retail teams, enhancing overall district performance and delivering above-company sales results.
- Created a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Developed strong communication channels between the corporate office and individual stores within the district to promote company-wide initiatives effectively.
- Provided ongoing support for store managers in dealing with day-to-day challenges they faced while running their respective locations.
- Worked with managers to achieve compliance with organizational policies, providing information, upholding those policies and delivering consequential communication, up to and including termination.
- Improved overall sales performance by providing hands-on training and coaching for managers on effective visual merchandising techniques and expectations.
- Emphasized the importance and consistancy of a "customer first" mentality and created an environment where customers want to shop.
Store Manager/ Store Manager Specialist
Aeropostale
10.2006 - 02.2022
- Worked at Pleasant Prairie Aero for 7 years before being promoted to the highest volume store in the district at Gurnee Mills
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Trained and coached sales associates in product knowledge, sales incentives, and selling strategies, increasing the customer's experience.
- Excelled in visual merchandising in conjunction with utilizing merchandise sales reporting to increase sales results.
Education
Photography
Columbia College, Chicago
Chicago, ILAssociate of Arts -
College of Lake County
Grayslake, ILSkills
- Multi-unit management
- Leadership development
- Recruiting and hiring
- Strategic planning
- Sales management
- Visual merchandising expertise
- Performance metrics analysis
- Problem-solving
Timeline
District Manager
Sparc Group/ Catalyst Brands
03.2022 - 02.2025
Store Manager/ Store Manager Specialist
Aeropostale
10.2006 - 02.2022
Photography
Columbia College, Chicago
Associate of Arts -
College of Lake County
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