Summary
Overview
Work History
Education
Skills
References
Accomplishments
Websites
References
Timeline
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Heather Cinfio

Pingree Grove

Summary

Dynamic Regional Area Brand Manager with Ralph Lauren, adept at driving sales growth and enhancing brand reputation. Expert in inventory management and effective communication, I foster strong partnerships and lead impactful training initiatives. Proven track record in optimizing product positioning and visual merchandising to elevate customer experiences and achieve profitability.

Overview

13
13
years of professional experience

Work History

Regional Area Brand Manager

Ralph Lauren
Chicago
04.2022 - 10.2024
  • Spearheaded alignment of internal teams with brand guidelines, ensuring consistent representation across all departments and touchpoints.
  • Cultivated and maintained robust account partnerships, executing strategies to drive sales growth and profitability.
  • Streamlined inventory processes, ensuring timely updates for new inventory, price changes, and markdowns.
  • Leveraged customer feedback and market trends to refine product and brand messaging.
  • Enhanced the company's reputation and positive image in key Chicago markets.
  • Utilized weekly sales reports to drive results and communicate in-store strategies and sales needs.
  • Led product and selling seminars, fostering a culture of educated and professional Selling Specialists.

Regional Coordinator

G-III Apparel Group Ltd.
Chicago
12.2016 - 04.2022
  • Fostered a positive work environment that encouraged teamwork and open communication.
  • Collaborated with fellow Regional Coordinators to share best practices and optimize resource allocation.
  • Provided senior management with regular updates on regional progress, challenges, and opportunities.
  • Managed multiple brands and departments across various stores, driving sales growth and profitability.

Retail Development Brand Manager

Ralph Lauren Corporation
Chicago
06.2011 - 06.2016
  • Partnered with store managers to understand customer needs and preferences.
  • Communicated in-store needs, product performance, and replenishment opportunities with New York account partners.
  • Organized on-site training sessions to educate management and sales staff on product benefits and care.
  • Conducted seasonal workshops to introduce new merchandise to employees.
  • Executed merchandising and seasonal strategies with the support of store management and sales staff.
  • Placed and merchandised new products according to monthly directives.
  • Analyzed weekly sales reports to identify opportunities for sales growth.
  • Tracked and recapped key item performance.
  • Managed multiple accounts within a multi-state territory.
  • Supported accounts and store management by hosting shopping events and showcasing new products.
  • Built strong partnerships with account partners, sales and planning teams, store management, and team counterparts.

Education

Bachelor of Arts - History, Communications

St. Norbert College
De Pere, WI

Skills

  • Fashion Styling
  • Creativity
  • Brand management
  • Event coordination
  • Effective communication
  • Sales tracking
  • Product positioning
  • Visual merchandising
  • Inventory management
  • Customer relationship management
  • Team leadership
  • Brand ambassador partnerships
  • Training facilitation
  • Staff coaching

References

Available upon request

Accomplishments

  • Received "Best Team Player" award in 2014 at the Ralph Lauren company national training.
  • Requested by senior Ralph Lauren management to travel to and assist other territories in the country during corporate visits, account events, shop installs and training.
  • Winner of Ralph Lauren’s Dress Sales Contest in 2016 for having largest increase to LY numbers.
  • Steady growth within the company by being assigned larger volume doors and bigger markets.

References

References available upon request.

Timeline

Regional Area Brand Manager

Ralph Lauren
04.2022 - 10.2024

Regional Coordinator

G-III Apparel Group Ltd.
12.2016 - 04.2022

Retail Development Brand Manager

Ralph Lauren Corporation
06.2011 - 06.2016

Bachelor of Arts - History, Communications

St. Norbert College

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