Hani Bachar
Entrepreneur & Marketing Manager
Shoham
Summary
Experienced manager with more than a decade of experience in entrepreneurship , business development and marketing . Expertise in marketing strategies and product promotion to achieve market penetration. Successful record of expanding network connections by building positive relationships. Detail-oriented manager with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy in a fast-paced environment.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Senior Brand Marketing Manager
Ono Academic College
11.2021 - Current
- Responsibility for Faculty of Humanities comprehending more than 20 academic programs.
- Managed cross-functional teams for successful development and launch of new products.
- Developed and executed marketing strategies, sales plans for business segments.
- Promoted brand awareness and generated leads while managing marketing campaigns and programs.
- Conducted market researches to gather insights on consumer preferences, market trends and competitors, to identify new business opportunities.
- Managed communications with key influencers in industry, maximizing brand exposure in target markets.
- Worked with creative agencies and content writers to establish theme and tone for content, ensuring alignment with overall marketing objectives and brand guidelines.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
CEO
Makom LeKulam - Non Profit Organization
01.2019 - 11.2021
- Overall responsibility on the management of the non-profit organization, aiming to reach its objectives while maintaining compliance with regulations.
- Established and maintained strong relationships with customers, vendors and strategic partners to promote the organizational goals.
- Developed innovative programs addressing community needs, leading to improved outcomes for beneficiaries.
Marketing & Sales Manager
Gold Factor
01.2018 - 10.2019
- Responsibility for the sales & marketing activities in an innovative startup company that developed an elderly care housing assistance platform.
- Led the customer relations, retention & solution adoption.
- Evaluated competitor offerings to maintain competitive edge, adapting strategies as necessary for sustained success.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
Founder
Peleg - Elderly Solutions
01.2016 - 01.2019
- Founder of start-up that developed new experiential activity formats customized for elderly needs.
- Establishment of revenue generating business, from idea to execution in highly regulative industry.
- Built and executed strategy to drive company growth and increase market share and profitability.
- Solution was offered to Assisted Living Residences as well as to Governmental institutions for elderly population.
- This initiative was acquired by private institution.
Co-Founder
Social Entrepreneurship
01.2015 - 01.2017
- Co-founder of social initiative aimed to introduce paramedical services into Assisted Care Institutions in Israel.
- This service was introduced and launched in two major Assisted Living Institutions in Israel with partnership of Reidman School of Alternative Medicine.
Expert in Learning Strategies
Self-Employed
01.2012 - 01.2016
- Run personal and group sessions with children who suffer from learning disabilities.
- Developed of customized learning programs for children with learning disabilities for public and private schools.
Education
M.A Digital Strategy And Marketing Communications - Marketing
Ono Academic College
04.2001 -
Executive Education Program - Product Management
Technion - Israel Institute of Technology
04.2001 -
Certification Program - Management of Assisted Living Institutions
Bar-Ilan University
04.2001 -
Certification Program - Learning Disabilities
Bar-Ilan University
04.2001 -
Certification Program - Dispute Resolution
Tel-Aviv University
04.2001 -
Timeline
Senior Brand Marketing Manager
Ono Academic College
11.2021 - Current
CEO
Makom LeKulam - Non Profit Organization
01.2019 - 11.2021
Marketing & Sales Manager
Gold Factor
01.2018 - 10.2019
Founder
Peleg - Elderly Solutions
01.2016 - 01.2019
Co-Founder
Social Entrepreneurship
01.2015 - 01.2017
Expert in Learning Strategies
Self-Employed
01.2012 - 01.2016
M.A Digital Strategy And Marketing Communications - Marketing
Ono Academic College
04.2001 -
Executive Education Program - Product Management
Technion - Israel Institute of Technology
04.2001 -
Certification Program - Management of Assisted Living Institutions
Bar-Ilan University
04.2001 -
Certification Program - Learning Disabilities
Bar-Ilan University
04.2001 -
Certification Program - Dispute Resolution
Tel-Aviv University
04.2001 -
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