Hadas Afek
Summary
Strategic Product Owner with 14 years of experience in global service providers, specializing in customer-centric software solutions. Translates business needs into actionable product strategies, strengthens customer relationships, and drives continuous improvement. Leads teams, manages product backlogs, and collaborates with cross-functional groups to enhance user experience and product value.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Lead Product Owner
Amdocs
01.2018 - Current
- Defined and prioritized product backlogs, aligning stakeholder requirements with business objectives to maximize value and accelerate time-to-market within Amdocs' dynamic environment.
- Utilized AI‑driven tools to develop solution design documents, EPICs, and user stories to support product and project delivery.
- Led product owner team to enhance product delivery and drive team performance.
- Collaborated with engineering, design, and QA teams to ensure seamless product development cycles and adherence to agile methodologies.
- Led agile ceremonies and backlog grooming sessions to optimize development cycles and improve product delivery.
- Analyzed customer requirements to develop tailored commerce software solutions.
Product Owner
Amdocs
01.2011 - 12.2018
- Led cross-functional teams to deliver high-impact software solutions, enhancing customer satisfaction and driving revenue growth at Amdocs.
- Defined and prioritized product backlogs, ensuring alignment with business goals and stakeholder expectations in a fast-paced telecom environment.
- Gathered and managed customer requirements to define prioritized product features and user stories that meet user needs.
- Collaborated with engineering, design, and QA teams to translate complex requirements into clear user stories and acceptance criteria, facilitating efficient development.
- Collaborated with UX team to design user interfaces, leading to measurable improvements in customer satisfaction.
- Escorted solutions through development to production, ensuring quality and alignment.
ERP Specialist
Intentia
01.2001 - 12.2008
- Implemented and optimized ERP systems, streamlining business processes and enhancing operational efficiency across departments.
- Collaborated with cross-functional teams to gather requirements and configure modules, delivering tailored ERP solutions that addressed organizational needs.
- Conducted training sessions and provided ongoing support to end-users, improving system adoption and minimizing downtime.
Education
MBA. - BUSINESS ADMINISTRATION AND MANAGEMENT, INFORMATION SYSTEMS
Ben-Gurion University.
04-2026
B.A. - BUSINESS ADMINISTRATION
Ben-Gurion University.
12-2018
Skills
- Customer Requirements Analysis
- Solution design
- Backlog prioritization
- Agile Methodologies
- Scrum methodology
- Jira Software
- Data analysis
- Stakeholder Management
- User Experience
- Collaboration
- Problem-solving
Languages
English
Proficient (C2)
C2
Hebrew
Native
Native
Certification
- AI Agents & Agentic AI (Udemy)
- Business School for Product Owners
- First Level Management (FLM) Development Program
Accomplishments
- Product Owner - Project excellence award
- Product Owner- Demo Excellence
Timeline
Lead Product Owner
Amdocs
01.2018 - Current
Product Owner
Amdocs
01.2011 - 12.2018
ERP Specialist
Intentia
01.2001 - 12.2008
MBA. - BUSINESS ADMINISTRATION AND MANAGEMENT, INFORMATION SYSTEMS
Ben-Gurion University.
B.A. - BUSINESS ADMINISTRATION
Ben-Gurion University.