Hadar Musael
Summary
Throughout my career, I have honed my skills in analyzing and developing business strategies that drive growth and profitability. I have a proven track record of identifying market trends, analyzing competitive landscapes, and formulating actionable plans to address business challenges. My ability to synthesize complex data and distill it into actionable insights has resulted in significant improvements for the companies I have worked for. I am skilled in every aspect of the development process, from identifying lucrative new markets to building meaningful relationships with customers. One of my key strengths is my ability to collaborate effectively with cross-functional teams. I have a strong track record of working with various departments to align business goals and develop cohesive strategies that drive bottom-line results.. In addition to my strategic expertise, I am highly skilled in utilizing various tools and technologies to analyze market data, track key performance indicators, and measure the success of business initiatives. I am also well-versed in conducting thorough SWOT analysis, scenario planning, and risk assessments, based on BI data to mitigate potential threats and capitalize on opportunities.
Overview
2025
2025
years of professional experience
Work History
Head of Business Development Department; Director of Business Development
MLS AI Localization Platform
1 2015 - Current
- Manage and lead the Business Development Department, which consists of Account Managers, Sales Support Staff, Analysts, as well as a Client Retention team, ensuring the highest level of service and satisfaction
- Set measurable goals and KPIs, monitor and analyze the results
- Track growth metrics (CAC, LTV, MRR, ARPU, PES, CSAT, NPS) uncover potential problem areas, as well as possible avenues for revenue growth
- Provide insights into retention and churn issues, which enables more informed decision-making and product development
- Ensure smooth, effective and optimized operations that are widespread across all locations
- Provide visibility into business development and operations performance, pipeline, forecasting, provide informed insights based on BI systems and other metrics to the CEO & stakeholders
- Work across departments, and align between Business Development, R&D, Integration, Product, QA, Finance, Legal, HR, and more
- Research best practices & tools, and optimize processes based the company's needs globally
- Monitor and manage partnership flow and infrastructure, maintain high levels of engagement and relationships, in order position MLS as a trusted partner to help our clients grow
- Manage and Support RFPs reply process and huge strategic projects of Tech giants including the commercial activity with the company's customers, including the negotiation of complex and regulated agreements
- Influence present and future products by determining and evaluating current and future goals
- Maintain research database by using BI systems
- Implement E2E / BTB Business processes in CRM (Salesforce/HubSpot)
- Represent MLS at a variety of conferences and trade shows, organize webinars, and give presentations to small or large groups
CMO & Sales Manager
Korentec Technologies
01.2006 - 01.2015
- Company Overview: Defense Industry
- Developed business plans
- Established sales objectives
- Managed strategic accounts, mainly defense companies (Rafael, Elbit, IAI), business development, sales forecasting
- Coordinated and managed the work of sales team and monitoring their performance both in face to face meetings and over the phone
- Generated new business, maintained commercially productive relationships with both new and old clients
- Identified every sales lead and making the most out of every opportunity to increase revenue and profitability
- Managed RFPs
- Maintained year-over-year growth rate
- Defense Industry
Sales & Marketing Manager
Qualitop
01.2000 - 01.2006
- Designed market entry strategy for range of PDA Products
- Analyzed industry trends & competitive companies
- Achieved “preferred supplier” status, setting the stage for repeat business with high-profile accounts
- Identified new markets in the fueling overall growth of the company
- Managed sales process (sales cycle) with strong negotiating skills to advance the organizations overall goals and objectives, as well as maximize revenue and grow business
Education
Master of Science - Management
NYU
01.1997 - 1999.01
Bachelor of Special Education - undefined
Tel Aviv University
01.1993 - 1996.01
Skills
Communication
Timeline
CMO & Sales Manager
Korentec Technologies
01.2006 - 01.2015
Sales & Marketing Manager
Qualitop
01.2000 - 01.2006
Master of Science - Management
NYU
01.1997 - 1999.01
Bachelor of Special Education - undefined
Tel Aviv University
01.1993 - 1996.01
Head of Business Development Department; Director of Business Development
MLS AI Localization Platform
1 2015 - Current
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