Hadar Bassat

• Leading strategic marketing initiatives for B2B, B2C, and cultural organizations.
• Developing and executing storytelling and branding projects that connect brands with their target audiences.
• Managing digital communications, media campaigns, and public engagement strategies.
• Implementing AI-driven content strategies to optimize engagement and performance.

(as part of a collaboration between Long Tail Marketing and Unik)

• Managed relationships with international and Israeli organizations and brands, ensuring strategic alignment and growth
• Led cultural and public engagement initiatives, working closely with stakeholders in the media and creative industries
• Developed strategic marketing solutions tailored to client needs, optimizing engagement and retention
• Collaborated with internal teams to implement AI-powered campaigns and refine brand positioning
• A Leading Israeli Public Relations Firm

• Led as a senior lecturer at one of Israel’s top private digital marketing colleges.
• Designed and taught a comprehensive curriculum on content creation, social media strategy, and brand storytelling.
• Trained professionals in cutting-edge digital marketing techniques.
• Provided hands-on mentorship, empowering students to create and execute digital campaigns

• Led brand positioning and content initiatives for corporate and cultural clients, including The Israel Museum, Maccabi Health Care and Salesforce IL
• Developed digital campaigns focused on public engagement and audience storytelling

• Managed digital marketing and content strategies, focusing on brand growth and public engagement
• Developed partnerships with influencers and organizations to increase cultural and brand awareness
• Fashion Retailer

• Managed content strategies for large-scale clients, developing engaging digital narratives and community-driven campaigns

• Produced and edited digital media and video content for major media platforms
• Led content storytelling projects that increased engagement and public interest