Gregory (James) Sims, Jr.
Chicago
Summary
Media and political strategist skilled in content creation, data-driven storytelling, workflow optimization, and live production. Proven ability to manage high-impact narratives, optimizer campaign and newsroom operations, and drive audience engagement. Current Information Director & Strategist for a U.S. Senate campaign officially on the ballot for the state of Illinois. Learning nine languages, and world history simultaneously to expand my intellectual and communicative range.
Overview
5
5
years of professional experience
Work History
Information Director & Strategist
Jump Shepherd for U.S. Senate
04.2025 - Current
- Built the campaign's information ecosystem from zero visibility to confirmed ballot placement.
- Developed message discipline, narrative architecture, and digital communication strategy.
- Produced data-driven voter engagement content, improving targeting efficiency and volunteer activation
- Advised candidate on strategic positioning, media training, and political framing.
- Led rapid-response messaging, crisis communication, and social analytics reporting.
Senior Communication Production Associate
Scripps News
12.2023 - 11.2024
- Operated production equipment to ensure efficient workflow and adherence to quality standards.
- Wrote scripts and created visuals to enhance storytelling, increasing audience retention 75% since I first arrived.
- Collaborated with team members to troubleshoot technical issues during live productions.
- Monitored inventory levels, ensuring availability of materials for uninterrupted operations.
Broadcast News Associate
CNN
07.2021 - 01.2022
- Researched and compiled news stories for daily broadcasts, ensuring timely and accurate reporting.
- Assisted producers in coordinating live segments, managing logistics and technical requirements.
- Greeted on-air guests, and gathered news headlines from other networks to help build out the next day's shows' content.
- Monitored breaking news events, providing real-time updates to editorial teams for rapid response.
Senior Sports Content Creator
"The Elite"
07.2020 - 01.2022
- Created real-time sports narratives and historical context, increasing engagement and media relations.
- Managed digital content strategy using analytics to expand audience growth and strengthen brand reach.
- Developed engaging content strategies to enhance audience interaction across multiple platforms.
- Conducted thorough research to ensure accuracy and relevance of all published materials.
Education
Bachelor of Arts - Public Policy Studies
Duke University
Durham, North Carolina, NC05-2021
Skills
- Relationship building
- Strategy & Operations
- Verbal and written communication
- Decision-making
Timeline
Information Director & Strategist
Jump Shepherd for U.S. Senate
04.2025 - Current
Senior Communication Production Associate
Scripps News
12.2023 - 11.2024
Broadcast News Associate
CNN
07.2021 - 01.2022
Senior Sports Content Creator
"The Elite"
07.2020 - 01.2022
Bachelor of Arts - Public Policy Studies
Duke University