GREGORY PETTENON
Business Management
Mokena
Summary
Experienced Manager with expert team leadership, communication, planning, and problem-resolution skills built over successful career. Proficient in brand and revenue management. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
18
18
years of professional experience
2008
2008
years of post-secondary education
2
2
Certifications
Work History
Manager, Revenue Management
BREAKTHRU BEVERAGE IL
08.2021 - Current
- Company Overview: Finance – Manager, Revenue Management
- Managed gross profit budgets of over 100 Vendors
- Managed over $73,000,000 in Revenue annually
- Collaborated with Vendors and Business Managers on pricing strategies
- Negotiated Cost Reduction, SPA Discounts, and Depletion Allowance with Vendors to meet their targeted wholesale requests and grow company’s gross profit
- Ensured programming and pricing strategies were compliant with IL laws
- Audited product costing to prevent margin erosion
- Provided analysis of sales data to Vendors and Business Managers to support pricing strategy changes
- Ensured pricing was loaded into SAP in by internal deadlines to ensure pricing changes were communicated in timely manner
Business Manager, Wine
BREAKTHRU BEVERAGE IL
03.2020 - 08.2021
- Company Overview: Trade Development – Business Manager, Wine
- Hybrid role of previous two positions (Brand Manager and Channel Manager)
Brand Manager, Wine
BREAKTHRU BEVERAGE IL
01.2017 - 02.2020
- Company Overview: Trade Development – Brand Manager, Wine
- Managed the Gross Profit, Revenue, and Volume budgets of over 20 Vendors
- Worked closely with Vendors to develop and implement pricing strategies
- Analyzed pricing grids for margin growth opportunity
- Managed Reserve Banks to fund market programming and ensure banks weren’t overspent
- Assisted Finance Department in collecting Aged AR
- Monitored and adjusted monthly depletion forecasts to ensure adequate inventory levels were maintained
- Managed new item set up and vintage roll process
- Passed Wine & Spirits Level II WSET Exam with Distinction
Channel Manager, Wine
BREAKTHRU BEVERAGE IL
07.2014 - 12.2016
- Company Overview: Trade Development – Channel Manager, Wine
- Managed the company’s depletion goals and KPIs of 19 different supplier partners
- Worked closely with Vendor contacts to develop sales programming for all sales divisions and business planning channels
- Communicated programming and goals to the sales teams
- Tracked progress of goals, and adjusted programming as needed
- Built business review presentations and lead business review meetings
District Manager, CWM Off Premise
WIRTZ BEVERAGE IL
07.2012 - 06.2014
- Company Overview: Summit/CWM – District Manager, CWM Off Premise
- Coached, trained, and motivated 6 direct reports to deliver sales objectives and revenue growth in the Chicagoland market
- Assessed development of direct reports through regularly scheduled in-field “work-withs” and market surveys
- Developed and maintained strong relationships with customer base
- Lead weekly team meetings to communicate responsibilities and expectations
- Grew territory volume and revenue in Fiscal Years 2013 and 2014
Sales Consultant, Fine Wine OPGM
WIRTZ BEVERAGE IL
05.2010 - 06.2012
- Company Overview: Horizon Division – Sales Consultant, Fine Wine OPGM
- Grew territory’s total Gallo volume and revenue over 26-month period
- Learned and leveraged OPGM pricing to close sales and grow share within sales territory
- Became a Certified Specialist of Wine (CSW) in September 2011
- Lead weekly CSW study sessions February – April 2012
Sales Consultant, Downtown Corp. Chains
WIRTZ BEVERAGE IL
07.2009 - 04.2010
- Company Overview: Horizon Division – Sales Consultant, Downtown Corp. Chains
- Grew division’s highest volume and revenue generating territory
- Grew total E&J Gallo volume by 10%
- Grew total Majestic Classics volume by 14%
Sales Consultant, Far North Corp. Chains
JUDGE & DOLPH LLC
07.2008 - 06.2009
- Company Overview: Horizon Division – Sales Consultant, Far North Corp. Chains
- Trained under E&J Gallo training course
- Successfully closed sales using custom made pitch sheets geared towards themes and creative displays
- Grew total E&J Gallo volume by 8%
Merchandiser, Corp. Chains
UNION BEVERAGE
10.2007 - 06.2008
- Company Overview: Alliance Division – Merchandiser, Corp. Chains
- Substituted for sales consultants while they were on PTO
- Developed strong rapport with retailers in six unique territories
- Assisted in the resets of liquor departments in major food & drug chains
Product Demonstrator
UNION BEVERAGE
06.2007 - 12.2007
- Independently traveled to accounts to support promotional programming
- Informed consumers about featured products and pushed samples of the products
- Closed sales of featured products on the spot
- Kept records detailing consumers sampled, bottles sampled, and bottles sold
Education
B.A. - Elementary Education, Psychology
UNIVERSITY OF ILLINOIS
Champaign, IL05-2007
Skills
Team leadership
Business planning
Revenue management
Stakeholder management
Strategic planning
Decision-making
Negotiating
Analytical skills
Excellent communication
Adaptability and flexibility
Multitasking abilities
Problem resolution
Certification
Certified Specialist of Wine
Timeline
Manager, Revenue Management
BREAKTHRU BEVERAGE IL
08.2021 - Current
Business Manager, Wine
BREAKTHRU BEVERAGE IL
03.2020 - 08.2021
WSET Level II
05-2018
Brand Manager, Wine
BREAKTHRU BEVERAGE IL
01.2017 - 02.2020
Channel Manager, Wine
BREAKTHRU BEVERAGE IL
07.2014 - 12.2016
District Manager, CWM Off Premise
WIRTZ BEVERAGE IL
07.2012 - 06.2014
Certified Specialist of Wine
09-2011
Sales Consultant, Fine Wine OPGM
WIRTZ BEVERAGE IL
05.2010 - 06.2012
Sales Consultant, Downtown Corp. Chains
WIRTZ BEVERAGE IL
07.2009 - 04.2010
Sales Consultant, Far North Corp. Chains
JUDGE & DOLPH LLC
07.2008 - 06.2009
Merchandiser, Corp. Chains
UNION BEVERAGE
10.2007 - 06.2008
Product Demonstrator
UNION BEVERAGE
06.2007 - 12.2007
B.A. - Elementary Education, Psychology
UNIVERSITY OF ILLINOIS
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