Graham Spector

Gertrude Branding Agency (2024-Present)

• Social strategy and management - National launch of Coke's Minute Maid Spiked

SocialDeviant (2024)

• Interim Social Department leadership and social management - Brooks Running Shoes

Manifest (2024)

• Global social strategy - Republic Services

Forbes Banister International (2024)

• Multi-year planning of organic and paid social strategy

University of Illinois Chicago (2023)

• Social strategy - Department of Kinesiology and Nutrition

• Independently ran all digital strategy and campaigns for the largest provider of commercial driver’s license training in the U.S., 160 Driving Academy.
• Drove a 71% increase in direct enrollments from paid social efforts and expanding social reach by 1.6 million users within the first six months.
• Managed a team of junior digital marketers and creatives, directing email marketing, public relations, and content creation processes.
• Developed and executed dynamic year-long social strategies across priority platforms, with a focus on corporate partnerships and government relationships. Increased visibility and engagement in collaborating with prominent entities such as Amazon’s Career Choice program, and state and federal agencies,
• Responsible for all aspects of social listening, media planning and tactical plan execution on behalf of all brands.
• Implemented and crafted long term strategic social initiatives for the launch of the brand’s mobile app, Trucker’s Network.

• Expanded the agency’s capabilities by single-handedly initiating the development of a dedicated social media department after being elevated from the role of Sr. Manager of Content Planning. Social media scopes signed by the agency tripled within the sixteen months, resulting in a revenue increase of $2.5 million across major accounts.
• Held a pivotal client-facing and internal role, while managing a team of Social Media Managers and Strategists.
• Owned the paid and organic social structure of campaigns, ensuring optimal execution and delivery of social strategies, enhancing brand presence across major platforms through strategic and targeted campaigns.
• Acted as liaison between the Creative, Strategy, and Account teams guiding the understanding and execution of cutting-edge platforms, emerging technologies, trends, and opportunities, to inform creative best practices.
• Created and standardized templates for content calendars, creative deliverables, and reporting documents.
• Clients Included: American Airlines, Hasbro/Play Doh, Disney Channel/XD, Lagunitas Brewing, Labcorp, Medela, Bumble Bee Foods, Mike’s Hard Lemonade, Cresco Labs, Jenny Craig, Allegiant Airlines, Deft Technologies, Cayman Jack, MXD Drinks, Marco’s Pizza, Floyd’s 99 Barbershop, Continental Tires,CareerBuilder, Columbia College of Chicago, Gallo Wine brands (Andre, Dark Horse, Liberty Creek, and more)

• Owned and assessed long term social and digital content strategy for prominent national brands, resulting in increased social engagement and web traffic (including a 70% increase in social leads within four months for two major national clients.)
• Identified gaps and areas of opportunity within client’s paid and organic social presence.
• Led interdepartmental initiatives with media, creative, PR, and reporting teams to align brand messaging, strategic approach, and execution, ensuring alignment with broader marketing objectives.
• Set campaign KPIs and monitored performance for both organic and paid campaigns.

Clients Included: Atom Tickets, Zenni Optical, ETO Doors, Honeywell, Whoop, Cinemark, Weedmaps.

• Crafted innovative campaigns that blended emerging social technology, elevating brand visibility on a local and national scale. Boosted social media following by over 60% leading to expanded distribution to five new states within two years.
• Pioneered the first-ever ticketed beer release event in the U.S., garnering national media coverage.
• Owned the social and digital components of a major album and beer release, named PR Week’s Best in Food/Entertainment of 2018.
• Utilized emerging technologies and social platforms to promote events, beer releases, and cultural moments.

• Owned paid and organic social strategy and execution for multi-million dollar B2C and B2B clients while spearheading the agency’s inbound initiative “The Unconventionals” podcast and all related digital content, named “Best Agency Podcast” by Hubspot in 2015 and winner of the 2014 Global ACE Award for Best Social Media Campaign.

Podcast Guests Included: IBM, Google, Warby Parker, Waze, Converse, American Express, Ancestry.com, VICE Media, Lagunitas Brewing, Third Man Records, Evernote, and Dollar Shave Club.

Clients Included: Ace Hardware, Straight Talk Wireless, Cambridge Trust Company, as well as many B2B clients such as Honeywell, Corning Life Sciences, and Red Hat Software.