Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Goutham Reddy Reddy

Chicago

Summary

Results-driven Salesforce Developer with over 7 years of experience in designing and implementing scalable Salesforce solutions. Expertise in Apex programming, Lightning Web Components, Visualforce, and Salesforce Service Cloud customization. Proficient in Salesforce APIs (REST, SOAP), SOQL/SOSL, and version control systems like Git. Skilled in debugging, writing test classes, and leveraging tools like Salesforce CLI and Visual Studio Code for efficient development workflows. Adept at building dynamic, user-centric interfaces, and delivering innovative solutions for business needs.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Salesforce Developer

Digital Urth
San Francisco
12.2024 - Current
  • Designed and managed multi-step customer journeys in SFMC Journey Builder using event triggers, decision splits, and goal tracking to drive personalized marketing campaigns.
  • Built and scheduled data-driven automations in Automation Studio, leveraging SQL Query, Import, and Data Extract activities for efficient campaign execution.
  • Created and maintained data extensions with primary keys and a relational structure to store, segment, and personalize contact data.
  • Implemented end-to-end data integration between Salesforce CRM and SFMC via REST API, using OAuth 2.0 authentication and custom JSON payloads.
  • Automated the syncing of Salesforce data into SFMC Data Extensions for real-time personalization in email journeys, and triggered campaigns.
  • Developed and customized Lightning components and Lightning Record Pages to deliver responsive, user-friendly interfaces, tailored to business needs.
  • Built complex flows (screen, auto-launched, and record-triggered) to automate business processes such as lead assignment, approval routing, and data updates.
  • Created and maintained robust validation rules to enforce data integrity and compliance with business logic across objects.
  • Implemented and maintained role hierarchies and sharing rules to ensure secure and scalable data access based on user roles and organizational structure.
  • Developed scalable Apex classes, triggers, and batch processes, following best practices for performance and reusability.
  • Used Jira for sprint planning, task management, and tracking user stories and bugs in Agile development environments.

Salesforce Developer

Fitch Group
Chicago
01.2023 - 10.2024
  • Designed and developed scalable Lightning Web Components (LWC) to enhance user experience, improve performance, and ensure reusability across different Salesforce applications.
  • Developed and customized Aura Components and Visualforce pages to meet business requirements, and provide seamless user interactions.
  • Implemented complex Apex triggers, batch classes, and asynchronous processing to handle large data volumes efficiently, and maintain business logic integrity.
  • Designed and optimized Apex REST services to integrate Salesforce with external systems, ensuring secure and efficient data exchange.
  • Created and maintained test classes for Apex with over 90% code coverage, ensuring the stability and reliability of the application.
  • Utilized GitHub for version control, managing branches, pull requests, and collaboration with development teams.
  • Worked with AutoRabit for automated deployments, CI/CD implementation, and release management to streamline development workflows.
  • Optimized SOQL queries, bulkified triggers, and followed best practices to enhance Salesforce performance and reduce governor limit issues.
  • Developed and configured validation rules, workflow rules, process builders, and flows to automate business processes efficiently.
  • Created and managed Custom Settings, Custom Metadata Types, and Custom Labels to avoid hardcoding and improve configurability.
  • Designed and implemented Sharing Rules, Permission Sets, and Role Hierarchies to ensure proper data security and access control.
  • Collaborated with Salesforce Administrators, Business Analysts, and stakeholders to gather requirements and deliver technical solutions aligned with business needs.
  • Ensured cross-browser compatibility and responsive design, testing LWCs across various devices and screen sizes.
  • Conducted peer code reviews, performance testing, and debugging to maintain code quality, and improve overall system efficiency.

Salesforce Developer

Abbott Pharmaceuticals
Alameda
05.2020 - 12.2022
  • Created various custom objects and custom fields to meet specific business requirements and support data model customization.
  • Worked on various Salesforce.com standard objects, like Accounts, Contacts, Leads, Campaigns, Opportunities, Cases, Activities, Dashboards, and Reports.
  • Created workflow rules, workflow actions, and time-dependent actions to automate business processes.
  • Configured validation rules based on complex business requirements to ensure data accuracy and consistency.
  • Developed various Apex classes, controller classes, and Apex triggers to implement custom business logic.
  • Designed and developed Apex classes, controller extensions, and Apex triggers for various functional needs in the application.
  • Experienced in working on Visualforce pages and page layouts according to business and UI/UX requirements.
  • Developed custom business logic using Apex classes, Visualforce pages, and Lightning components.
  • Performed data load imports using the Apex Data Loader, and managed large volumes of data accurately.
  • Experience working with the Lightning Web Component Framework and the Aura Framework for front-end development.
  • Migrated existing Aura Components to Lightning Web Components (LWC) to improve performance and maintainability.
  • Designed and implemented LWCs to enhance UI/UX, focusing on modularity, reusability, and optimized performance across Salesforce apps.
  • Documented Salesforce fundamentals for easy understanding and navigation by business users and new team members.
  • Performed mass data imports using the Apex Data Loader and Informatica Tool to maintain and update large datasets efficiently.

Salesforce Developer

Approsys
Hyderabad
09.2016 - 11.2018
  • Involved in requirements gathering with multiple project managers to better customize and utilize the full functionality of the Salesforce.com CRM solution.
  • Migrated data tables, such as Opportunities, Accounts, and Contacts, to Salesforce CRM standard objects for improved system alignment.
  • Maintained key functional areas, including Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, and Dashboards.
  • Designed, developed, and deployed custom objects, page layouts, custom tabs, and components to tailor the Salesforce experience.
  • Written SOQL queries against the Force.com API to retrieve and manipulate data efficiently.
  • Developed various Visualforce pages using standard and custom components to meet application requirements.
  • Used Apex Data Loader to map data sources and load large datasets into the Call Center application.
  • Designed, developed, and deployed Apex Classes, Controller Classes, and Apex Triggers to meet complex business logic requirements.
  • Provisioned community users, configured profiles, and set up communities using Community Builder for customer and partner portals.
  • Participated in Salesforce-provided training sessions to stay up to date with platform capabilities and features.
  • Configured and maintained approval processes involving multi-step email approvals to automate business workflows.
  • Integrated Health Cloud with wearable health devices and IoT platforms, using REST APIs to enable real-time health monitoring and proactive care interventions.
  • Built LWC-based telehealth consultation modules to support secure video appointments, symptom tracking, and digital patient check-ins.
  • Automated insurance verification and claims processing within Health Cloud, by integrating third-party payment systems for seamless billing.
  • Developed custom risk assessment models within Health Cloud, enabling care teams to proactively identify high-risk patients, and deliver personalized treatment plans.

Education

Masters - Computer Science

Governors State University
Park Forest, IL
04-2020

Skills

  • Eclipse
  • Forcecom Eclipse IDE Plug-in
  • Forcecom Explorer
  • Forcecom Data Loader
  • Forcecom Excel Connector
  • Jira
  • Confluence
  • Forcecom Platform
  • Windows
  • Mac
  • UNIX
  • LINUX
  • Oracle
  • SQL Database
  • Visual Studio
  • HTML

Certification

  • Salesforce Admin
  • Salesforce PD1
  • Salesforce Associate

Timeline

Salesforce Developer

Digital Urth
12.2024 - Current

Salesforce Developer

Fitch Group
01.2023 - 10.2024

Salesforce Developer

Abbott Pharmaceuticals
05.2020 - 12.2022

Salesforce Developer

Approsys
09.2016 - 11.2018

Masters - Computer Science

Governors State University

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Goutham Reddy Reddy