Gina Garza

Strategic and results-driven Inside Sales Manager with a proven track record of building and launching a new sales divisions from the ground up. At Shorr, I was entrusted with establishing the Inside Sales Division, focused on serving small businesses. This initiative required deep analysis of existing operations, process optimization, and cross-functional collaboration with departments such as procurement, finance, vendor relations, and customer service.

A key priority was ensuring a smooth front-facing customer experience, where gaps in internal processes remained invisible to the client. By working closely with Customer Service, we created seamless interactions that maintained efficiency while refining behind-the-scenes workflows. I thrive on identifying and implementing efficiencies that streamline the sales cycle—from order placement to fulfillment—while ensuring that small business customers receive top-tier service.

My expertise lies in developing scalable sales strategies, fostering interdepartmental collaboration, and driving operational improvements that enhance revenue growth and customer satisfaction. Passionate about building high-performing teams and leveraging data-driven insights to create sustainable success.

Delivered weekly and monthly presentations to leadership CCO and CEO of Shorr, providing in-depth analysis of team performance, sales trends, and strategic initiatives.

Led a high-performing inside sales team of six at Duraco, overseeing strategic sales initiatives to drive revenue growth and operational efficiency. Focused on coaching, training, and developing team members to optimize performance while ensuring seamless customer interactions.

Spearheaded the development and execution of sales strategies to exceed revenue targets and expand customer relationships.

Provided hands-on leadership, fostering a culture of collaboration and accountability to enhance team effectiveness.

Managed and analyzed sales performance metrics, leveraging KPIs to refine strategies and improve conversion rates.

Implemented process improvements to streamline lead generation, sales workflows, and customer engagement, ensuring a smooth experience.

Delivered sales forecasts and pipeline projections, ensuring data-driven decision-making for business growth.

With a keen eye for strategy and a passion for leadership, I worked to maximize efficiency and elevate the performance of the Inside Sales team at Duraco.

Led the Inside Sales and Customer Service teams at PureEdge Lighting, driving operational efficiency, revenue growth, and team development. Managed hiring, training, coaching, and motivation strategies to foster a high-performing sales force while ensuring exceptional customer service.

Provided executive-level reporting on weekly performance, monthly sales goals, and territory insights to the VP of Sales, Owner, and Partners.

Developed and analyzed sales reports to align with forecasting and pipeline projections, ensuring data-driven decision-making.

Optimized inside sales team performance by tracking daily quotes, inbound and outbound calls, online inquiries, and website-generated leads.

Played a key role in the implementation of Salesforce as the company’s CRM system, ensuring seamless adoption and integration across departments to improve sales tracking and reporting.

Maintained accurate lead tracking and sales forecasts within Salesforce, enhancing visibility and efficiency within the organization.

Spearheaded process improvements, enhancing interdepartmental collaboration to refine workflows and monitor impact over time.

Facilitated ongoing education and training on LED technology advancements and future product deployments to ensure a knowledgeable and competitive sales team.

With a keen focus on operational efficiency, cross-functional collaboration, and customer-centric

Managed 6 sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback.

Developed and implemented sales strategies to enhance market presence and drive business growth.

Led and coached a team of inside sales representatives, providing training and development to optimize performance.

Built and maintained long-term client relationships, tailoring solutions to project requirements and industry standards.

Generated accurate and timely project quotes, ensuring seamless coordination across sales, engineering, and procurement teams.

Maintained deep product knowledge, delivering in-depth customer consultations and solution recommendations.

Managed collaboration with agents, engineers, outside sales teams, and distributors to streamline the sales lifecycle.

Leveraged data-driven insights to refine sales forecasts, monitor KPIs, and enhance sales operations ensuring tailored solutions based on project requirements, architectural specifications, and industry standards.

Generated accurate and timely project quotes, ensuring seamless coordination between sales, engineering, and procurement teams.

Maintained comprehensive product knowledge, enabling in-depth customer consultations and recommendations for optimal solutions.

Managed cross-functional collaboration with agents, engineers, outside sales representatives, and distributors to streamline the full sales lifecycle.

Leveraged data-driven insights to refine sales forecasts, monitor key performance indicators (KPIs), and drive continuous improvement in sales operations.

Achieved and exceeded quarterly and annual sales targets through strategic territory management and effective client engagement.

Spearheaded sales operations within assigned territory, consistently surpassing revenue goals.

Negotiated and closed new business deals, driving revenue growth.

Conducted high-volume, face-to-face prospect meetings weekly, strengthening customer relationships.

Maintained detailed sales records and opportunity tracking using Salesforce CRM.

Developed and executed strategic sales and marketing plans to enhance market penetration.

Delivered compelling presentations and demonstrations of Epicor solutions to potential clients.

Designed cost-effective lead generation strategies to optimize prospect conversion.

Collaborated cross-functionally to create impactful sales materials and technical content.

Provided guidance to Pre-Sales Consultants and Professional Services teams for client presentations.

Gold Club Award Recipient (2007) – Recognized for outstanding sales performance.

Manage 180 Company accounts nationwide, producing (3 Mil Rev. per Qtr.)

Map customer network environment for all accounts.

Recommend business solutions considering customer needs and Company Interest.

Build working relationships with customers based on knowledge of Company’s technology, products and services.

Utilize multiple internal tools to identify new areas of opportunity within assigned accounts and penetrate all Lines of Business.

Maintain knowledge of current industry trends and customer impact to help solve specific market challenges in targeted industries.

Consistently meet and exceed quota, maintain top numbers in company metrics, regularly receive monetary bonuses based on performance, as well as the recipient of numerous customer services satisfaction awards.

Recipient of 2004-05 Sales Gold Club Membership.