Gideon Cohen
Tel Aviv
Summary
Marketing Analyst skilled in leveraging trend analysis for strategic insights. Experienced in driving team performance and achieving strategic goals through innovative marketing strategies. Proven ability to foster positive team dynamics, and deliver high-quality results in competitive environments.
Overview
5
5
years of professional experience
Work History
Marketing Analyst (PPC)
Rio Technologies
07.2023 - Current
- Optimized high-budget PPC campaigns to maximize ROI and enhance results.
- Consistently surpassed monthly KPIs, starting from a baseline with no spending history.
- Customized campaigns based on seasonal trends and effectively utilized geo-targeting strategies.
- Optimized campaigns for mobile and desktop platforms to enhance user engagement.
- Proactively conducted competitor analysis to maintain competitive advantage.
- Analyzed market trends to identify growth opportunities for business expansion.
- Developed and refined PPC campaigns across multiple platforms to drive traffic and conversions.
Marketing Growth Analyst (PPC)
Kissterra
11.2021 - 07.2023
- Managed search accounts through hands-on leadership, driving performance and results.
- Collaborated with cross-functional teams to develop strategic marketing initiatives.
- Oversaw monthly budget exceeding $2.5M, ensuring effective allocation of resources.
- Conducted comprehensive marketing research to inform competitive strategies.
- Analyzed marketing performance data to optimize campaign effectiveness.
- Utilized agile product management on Jira, overseeing sprints and epics.
- Achieved key performance indicators aligned with management targets.
- Cultivated partnerships with Microsoft and Google to enhance service offerings.
- Established and maintained onboarding programs, including candidate interviews and evaluations.
Campaign Manager
Zap Group
02.2021 - 11.2021
- Managing campaigns and budget for 300 clients
- Set up, manage and optimize existing campaigns, performance-oriented Google, Outbrain and search Facebook Ads.
- Preparation of technical and design briefs for landing pages and banners
- Campaign optimization
- Analyze and optimize creative, landing pages and customer campaigns to increase conversions, reduce costs and increase ROI
- Conducting A/B testing, Ad copy, competitor research
- Reporting: Creation monthly, weekly and daily reports
Education
Some College (No Degree) - Law
Ono Academic College
01-2020
PPC Course -
Digitalent
01-2020
Skills
- Google ads
- Microsoft Advertising (Bing)
- Marketing strategy
- Problem solving
- A/B testing
- Data analysis
- Market research
- Team leadership
- Problem-solving
- Decision-making
Military Service & Volunteering
IDF, Paratrooper Unit 101, and Combat Medic 07, Tzuk Eitan, Shuvu Achim
Ilan Israel, logistics, and operations
Languages
- Hebrew, Native
- English, Mother Tongue
- German, A1.2
Timeline
Marketing Analyst (PPC)
Rio Technologies
07.2023 - Current
Marketing Growth Analyst (PPC)
Kissterra
11.2021 - 07.2023
Campaign Manager
Zap Group
02.2021 - 11.2021
Some College (No Degree) - Law
Ono Academic College
PPC Course -
Digitalent