Summary
Overview
Work History
Education
Skills
Timeline
Generic

George Biester

Crystal

Summary

Dynamic multi-unit operations and sales leader with over a decade of experience driving revenue growth, opening new markets, and leading high-performing teams across sales, service, and delivery. Proven track record of exceeding sales goals, optimizing store operations, and building scalable processes across multiple locations. Known for developing talent, improving customer experience, and executing strategic initiatives that strengthen performance and profitability.

Overview

15
15
years of professional experience

Work History

RETAIL AREA OPERATIONS / SALES MANAGER

Bullfrog Spas
10.2023 - Current

- Direct operations across multiple retail locations, ensuring excellence in execution and adherence to corporate standards.

- Lead and oversee three core business units: Sales, Service, and Delivery, ensuring alignment, productivity, and customer satisfaction. - Hire, train, and develop talent across all departments, building high-performing teams and strengthening leadership pipelines.

- Manage and coach 6 store managers and 6 sales associates through performance evaluations, KPI reviews, and ongoing development. - Analyze sales trends and market data to identify growth opportunities and improve profitability.

- Implement visual merchandising strategies that enhance product visibility and drive conversion.

- Conduct operational audits focused on customer experience, inventory accuracy, and compliance.

- Collaborate with marketing, HR, and finance to support regional initiatives and company-wide objectives.

- Build vendor partnerships and negotiate pricing to improve margins and product availability.

- Present KPI, sales, and budget performance to regional leadership. - Execute promotional strategies to increase traffic during slower periods.

- Lead competitive analysis to refine pricing, assortment, and market positioning.

- Develop labor-efficient staffing models aligned with peak business hours.

- Implement performance-based incentive programs to elevate team motivation and results.

- Oversee new store openings, including site selection, buildout, staffing, and launch execution.

FACTORY STORE MANAGER

Bullfrog Spas
09.2019 - 10.2023

- Directed the buildout and successful launch of 4 Factory Store locations.

- Recruited, trained, and developed staff across 6 locations, ensuring operational consistency and strong performance.

- Opened new markets in Las Vegas, NV and Chicagoland, IL.

- Managed daily operations while maintaining corporate standards and processes.

- Consistently exceeded monthly and quarterly sales and delivery goals.

- Led team-building initiatives and cross-market development programs.

- Trained new managers and supported them in staffing and operational readiness.

- Monitored KPIs to ensure performance targets were met.

- Oversaw inventory, warehouse operations, and forklift usage.

- Planned and executed outside sales events to drive incremental revenue.

- Collaborated with corporate leadership to implement company-wide initiatives.

SALES CONSULTANT

Premiere Hot Tubs
05.2018 - 09.2019

- Delivered consultative sales support for swim spas, guiding customers through the full sales cycle.

- Managed the process from initial contact through delivery and follow-up.

- Achieved a 96% closing rate in 2018, the highest in the company.

- Led the organization in same-day sales conversions

LONG-HAUL DRIVER & CERTIFIED TRAINER (CLASS A)

Swift Transportation
05.2017 - 05.2018

- Transported goods across long-haul routes while maintaining strict safety and compliance standards.

- Trained and mentored newly hired drivers on safety, productivity, and company procedures.

- Managed electronic logs and ensured accurate documentation.

- Performed thorough inspections of vehicles and cargo.

LOCATION MANAGER

Airport Security Parking
05.2011 - 05.2017

- Directed daily operations and led a team using a hands-on leadership approach.

- Managed 20+ high-value accounts, ensuring exceptional service delivery.

- Reduced company expenses through improved resource allocation.

- Implemented new hiring and screening processes to improve workforce quality.

- Coached and mentored employees, increasing retention and performance

Education

High School Diploma -

Foothill Highschool
Sacramento, CA

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Motivational skills
  • Sales expertise
  • Sales presentations
  • Sales strategy development
  • Strategic planning
  • KPI tracking
  • Business development and planning
  • Process optimization

Timeline

RETAIL AREA OPERATIONS / SALES MANAGER

Bullfrog Spas
10.2023 - Current

FACTORY STORE MANAGER

Bullfrog Spas
09.2019 - 10.2023

SALES CONSULTANT

Premiere Hot Tubs
05.2018 - 09.2019

LONG-HAUL DRIVER & CERTIFIED TRAINER (CLASS A)

Swift Transportation
05.2017 - 05.2018

LOCATION MANAGER

Airport Security Parking
05.2011 - 05.2017

High School Diploma -

Foothill Highschool
George Biester