Summary
Overview
Work History
Education
Skills
Languages
Websites
Technical Knowledge
Affiliations
Timeline
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Gennadi Yarchouk

Netanya,Israel

Summary

Experienced CSO / VP Sales specializing in the field of Electro-optics. Demonstrates high professional and interpersonal skills, evident in exceptional human relations, high motivation, attention to detail, and a proven ability to lead and motivate colleagues towards top performance. Seeking to further develop my sales management role and take on additional challenges in strategic management and business development, leveraging my experience and leadership skills.

Overview

12
12
years of professional experience

Work History

Chief Sales Officer

Rosh Electroptics Ltd.
01.2022 - Current
  • Elevated to a newly created position that I significantly contributed to designing and establishing, integral in constructing workflows and developing strategic approaches
  • Led a team of 10 sales engineers and support staff to break sales records by implementing innovative methods and efficient sales strategies, advancing business activities in key and emerging markets
  • Conducted high-level negotiations within strategic projects and customers
  • Oversaw the creation of new roles and the recruitment of new personnel, including the training and onboarding of new sales engineers
  • Developed targeted training programs for the team, established objectives and metrics, implemented work routines, and conducted quarterly reviews (QBR)
  • Continuously monitored data reports, performed professional analyses, and provided accurate forecasts to suppliers
  • Expanded business activities by identifying new business partners and maintaining relationships with existing ones
  • Worked closely with the marketing department to advance marketing strategies and strengthen the company's business presence.

Senior Sales & Applications Engineer

Rosh Electroptics Ltd.
01.2014 - 01.2022
  • Managed ongoing relationships and gained a deep understanding of customer needs, proposed system solutions tailored to various project requirements
  • Introduced new products to the market
  • Maintained continuous interaction with various departments – R&D, Production, QA, and Procurement
  • Experienced in working with subcontractors
  • Constant communication with manufacturers/suppliers in the USA, Europe, and Asia
  • Frequent travel for training with manufacturers abroad and transferring acquired knowledge within the company
  • Pricing negotiation and effective management of negotiations with customers and suppliers
  • After Sale - Supported and provided guidance after product delivery, including installation, training, troubleshooting, and returns (RMA)
  • Firefighting" - Personally handled and found out-of-the-box solutions for issues like supply delays
  • Business Development – Identified new suppliers and technologies and recognized new business opportunities
  • Excellent familiarity with the Electro-optics market and various R&D areas
  • Knowledgeable in a wide range of products, technologies, applications, and innovations in the field
  • Participated in conferences, exhibitions, and other marketing events.

Sales & Applications Engineer

Rosh Electroptics Ltd.
01.2012 - 01.2014
  • Managing and increasing sales in all of Israel's academies accounts- Technion, Weizmann Institute, Hebrew University and more.

Education

Lahav Executive Education -

Tel Aviv University
12.2022

Product Management Course -

Technion
12.2018

B.Sc. in Mechanical Engineering -

Technion
12.2012

High School Diploma - Computer Science

Ort Guttman High School

Skills

  • Human relations
  • Leadership
  • Strategic planning
  • Sales management
  • Business development
  • Motivation
  • Training & Onboarding
  • Professional Networking

Languages

Hebrew
First Language
English
Proficient (C2)
C2
Russian
Advanced (C1)
C1

Technical Knowledge

Optics | Automation & Motion Control Systems | Light Sources & Lasers | VIS & SWIR Cameras | Fibers | Spectroscopy | Imaging | Remote Sensing & Image Sensor Calibration | Quantum | LiDAR | Laser Safety Eyewear & Curtains | SaaS

Affiliations

Coffee Aficionado - Enthusiast of coffee culture and brewing techniques.

Assisting my daughters with their homework.

Sports.

Timeline

Chief Sales Officer

Rosh Electroptics Ltd.
01.2022 - Current

Senior Sales & Applications Engineer

Rosh Electroptics Ltd.
01.2014 - 01.2022

Sales & Applications Engineer

Rosh Electroptics Ltd.
01.2012 - 01.2014

Lahav Executive Education -

Tel Aviv University

Product Management Course -

Technion

B.Sc. in Mechanical Engineering -

Technion

High School Diploma - Computer Science

Ort Guttman High School

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Gennadi Yarchouk