Summary
Overview
Work History
Education
Skills
Military Service
Websites
Timeline
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Gemma Stern-Meiraz

Gemma Stern-Meiraz

Tel Aviv

Summary

During three years in Digital Marketing, I have boosted brand sales significantly while keeping costs down and staying within a tight budget. As a PPC Manager, I consistently exceeded targets. A native English and Hebrew speaker, I possess excellent communication skills. I am enthusiastic about digital marketing and and enjoy constantly adapting to new trends and changing markets.

Overview

7
7
years of professional experience

Work History

Freelance Social Media Manager

01.2022 - Current
  • Writing posts, developing content and workshops, editing videos and photos for all social media channels.

Brand Manager - Ecommerce and Digital Marketing

Intername
01.2022 - 04.2024
  • Managed clients, campaigns
  • Constant AB testing and monitoring to analyze campaign performance
  • Experimented with different types of ads
  • Grew client businesses on Instagram, Facebook, TikTok, Twitter, LinkedIn etc.
  • Managing all aspects of the Shopify website including product catalog, online content, customer journey, and marketing automation
  • Creating, implementing, and optimizing merchandising strategy for collection/landing pages, website navigation, and product placements
  • Taking photographs and collaborating with the Graphic Designer and Social Media Manager to choose suitable visuals for the website
  • Seeking new technologies, plug-ins, and features to improve the website.

PPC MANAGER

EPC Club
04.2021 - 04.2022
  • Created paid ads on Google and Facebook Ads
  • Managed a 30K monthly budget and consistently exceeded goals
  • Developed attractive and engaging digital ads, product videos, web copy etc
  • Optimized marketing campaigns based on KPI of CPL, CPA, and targeted ROI
  • Managed conversion rates
  • Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.

MARKETING & PUBLIC RELATIONS ASSISTANT

Time Out Magazine, Tel Aviv, Israel
01.2018 - 01.2019
  • Developed and deepened relationships with media outlets and influencers
  • Created original content for blog posts and social media platforms
  • Planned launches for net-new features and product releases
  • Worked with management to identify trends and developments that might influence PR strategies
  • Managed editorial content and designed the company's external newsletter.

Product Manager

intername
  • Product Marketing Manager
    • Conducted market and competitive research to support strategic initiatives.
    • Assisted in developing go-to-market strategies and product positioning.
    • Created and managed content for marketing campaigns, including landing pages, customer emails, and sales collateral.
    • Collaborated with Sales and Product teams to understand business needs and align marketing efforts.
    • Monitored and analyzed marketing campaign performance to optimize strategies.
    • Supported product launches by defining key messaging and differentiators.

Education

BA - HISTORY OF ART

Open University of Israel
Tel Aviv
07.2024

PPC Marketing Course -

Skills

  • Can-do Attitude
  • Exceptional Written & Verbal Communication Skills
  • Multi-tasking & Prioritizing
  • Client Relations
  • Creative & Artistic
  • Messaging & Content Creation
  • Blog Posts
  • Data Analysis / Web Analytics
  • Social Media
  • Canva
  • Photography
  • PPC
  • Meta

Military Service

Israeli Navy, 2016, 2018, Personal Assistant to Commander & Head of Base

Timeline

Brand Manager - Ecommerce and Digital Marketing

Intername
01.2022 - 04.2024

Freelance Social Media Manager

01.2022 - Current

PPC MANAGER

EPC Club
04.2021 - 04.2022

MARKETING & PUBLIC RELATIONS ASSISTANT

Time Out Magazine, Tel Aviv, Israel
01.2018 - 01.2019

Product Manager

intername

BA - HISTORY OF ART

Open University of Israel

PPC Marketing Course -

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Gemma Stern-Meiraz