Trevor Ballanger
Chicago
Summary
Knowledgeable copywriter with strong foundation in crafting compelling content and engaging narratives. Demonstrated ability to adapt writing style to different audiences and platforms, enhancing brand presence. Proven track record in collaborative projects, showcasing creativity and attention to detail.
Overview
14
14
years of professional experience
Work History
Freelance Copywriter
Point B Communications
09.2025 - Current
- Collaborate effectively and efficiently with designers, account executives, and creative director
- Interpret briefs to ensure consistency of style, tone, language and accuracy
- Participate in marketing research
Marketing Copywriter
Mulberry Marketing Communications
Chicago, IL
01.2022 - 07.2022
- Responsible for producing engaging, clear text for different marketing channels such as websites and catalogs
- Assisted with researching keywords, producing interesting written content and proofreading work for accuracy and quality
- Demonstrated an ability to create written content targeted to specific audiences showcasing strong conceptual thinking and multi-channel campaign work
- Worked closely with account director to develop content strategies, define vision, voice and positioning within B2B campaigns
- Skilled communicator able to work effectively and cohesively with multidisciplinary teams and contract professionals
- Researched, vetted and cited sources, and distilled learning into succinct summaries
- Participated in kickoff briefs for new and incoming projects to align with client goals
- Built strong internal relationships between key stakeholders
Branding Copywriter
Passport Brand Design
California
06.2021 - 01.2022
- Wrote content for websites, apps, digital advertising and emails while working with graphic designers, account executives and director of brand strategy in an agency setting
- Assisted with creating strategic positioning and brand purpose, translating into a core effective idea that has the power to align teams and guide the process of a fully integrated marketing campaign
- Maintained formal copy documents, managed file versions and incorporated internal and client feedback with annotations for the copy team
- Developed copy for all advertising communications, including digital point of sale and print point of sale campaigns, social media posts and user communications like emails
- Drove brainstorming sessions and created supporting presentation materials using PowerPoint
- Conceived, developed and implemented new sales communication programs that positively influenced morale, service and sales
- Ensured all outgoing digital advertising collateral was thoroughly proofread for grammatical accuracy and adherence to editorial style
Freelance Copywriter
Chicago, IL
03.2020 - 09.2021
- Provided copywriting services to clients for websites, blogs, and other applications while providing SEO, web development and blogging expertise for B2B marketing industries
Communications Strategist
Chicago, IL
06.2019 - 05.2020
- Experience serving as a liaison to business executives, internal and external, and other outside advisors
- Oversaw communication initiatives to develop relationships with third parties to secure engaging management and delivery of campaigns
- Excellent relationship building, presentation and communication skills
- Excellent organizational skills to work independently and manage projects with many moving parts
- Experience in leadership and vision in determining and driving strategy
Commerce Writer
CryptoSlate
Seattle, WA
08.2018 - 06.2019
- Curated original content for online B2B publication focused on cryptocurrency and blockchain initiatives
- Autonomously increased web traffic and drove Google search results by exercising SEO strategies
- Developed brand voice for publisher by researching market trends and correlating them to real-world context, which led to permanent ties to more than 200 fintech companies
Arts & Culture Editor
Columbia Chronicle
Chicago, IL
08.2012 - 09.2013
- Planned, researched, wrote and edited two articles per week as well as long-form feature stories, all centered on breaking arts and culture news locally and nationally
- Systemically trained Arts & Culture team on voice, tone and structure pursuant to newspaper standards
- Facilitated development of publication’s original Internet site and online presence
- Worked closely with internal graphic designers and directed freelance writers, including other editors to ensure consistent brand voice was delivered across all content
- Conducted telephone and in-person interviews with sources to capture insider views on targeted subject matter
Education
Bachelor of Science - Journalism
Columbia College Chicago
05-2018
Skills
- Fortune 500 Representation
- Advertising B2B & B2C
- Search engine optimization
- Excel Data Management
- Social Media
- Web Pages
- Banners
- AP Style
- Flyers
- DPOS & PPOS
- Deadline achievement
- Event Collateral
Timeline
Freelance Copywriter
Point B Communications
09.2025 - Current
Marketing Copywriter
Mulberry Marketing Communications
01.2022 - 07.2022
Branding Copywriter
Passport Brand Design
06.2021 - 01.2022
Freelance Copywriter
03.2020 - 09.2021
Communications Strategist
06.2019 - 05.2020
Commerce Writer
CryptoSlate
08.2018 - 06.2019
Arts & Culture Editor
Columbia Chronicle
08.2012 - 09.2013
Bachelor of Science - Journalism
Columbia College Chicago