Fausto Asher Sessa
Seo Manager
Bnei Brak
Summary
Results-driven SEO Specialist with a proven track record in developing and executing comprehensive SEO strategies from concept to implementation. Possesses deep expertise in internet marketing, utilizing various search engines and tools to enhance online visibility. Experienced in navigating international markets and effectively reaching diverse audiences. Strong analytical skills, strategic thinking, and creativity ensure meticulous attention to detail, while exceptional interpersonal abilities foster collaboration across multiple departments.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Search Engine Optimization Specialist
Kadabra
08.2022 - 12.2025
- Managed SEO Strategies for the Chinese Market: Spearheaded optimization efforts on Google and Baidu, driving significant improvements in search rankings and organic traffic.
- Project Ownership:
- Google: Directed SEO strategies for three major websites, achieving measurable increases in site visibility and engagement.
- Baidu: Collaborated with a team to manage SEO for over 1500 websites, leveraging local market insights and optimization techniques.
- Case Study Development: Created comprehensive case studies to document successful SEO strategies and results, used for internal training and client presentations.
- Team Leadership: Delegated tasks to a team of SEO specialists, ensuring consistent and effective implementation of SEO best practices across all managed sites.
- Performance Monitoring: Regularly analyzed site performance metrics and generated reports to inform strategy adjustments and demonstrate ROI.
SEO Specialist
AvaTrade
01.2015 - 01.2022
- Started out as a Sales Agent and two years later promoted to SEO Specialist for the international market (Italy and Australia)
- Collaborate with others regarding SEO strategy/plan, set goals based on the budget and implement it
- Review and analyze Avatrade’s and competitors’ websites; perform keyword and market research to determine the best SEO strategies to carry out
- Manage SEO on the company website’s product and education pages as well as blogs
- Analyze and optimize social media channels such as YouTube and Facebook when technical improvements are needed; work with Social Media Department to apply changes
- Manage relationships with content marketing partners to ensure the most relevant and appropriate content is curated and applied, including effective keywords
- Responsible for outreach - research and analyze sites that are relevant to Avatrade’s and create links to improve ranking, create new channels and drive higher traffic
- Prepare monthly and performance reports based on ranking and organic traffic to determine which strategies to administer for the next month
- Click-through rate (CTR) - check that the meta-tags of the pages are optimized adequately but at the same time stimulating for the user who will view the page on the search engine
- Work closely with others in the Marketing department, as well as R&D, Product, and Sales to utilize the best SEO methods
- Work with various SEO tools including WordPress, SEMrush, Ahrefs, Screaming Frog, Zefo, Moz tools, Google Analytics, Google Search Console, Google Trends and Google Business
- Track KPIs in Excel and manage workflow in Monday.com
- International online forex broker
VIP Support Manager
The Nation Traffic
01.2010 - 01.2012
- Communicated with B2C customers via chat, email, and phone calls for assistance regarding withdrawals, deposits, engagement with the platform and complaints about the system regarding bugs
- Online casino
Masa Israel Fellow
Masa Israel Journey
01.2009 - 01.2010
- Lived and worked/studied/volunteered with other international peers on a kibbutz, while learning Hebrew
- Participated in career-development workshops and delegations
Education
Ulpan Kibbutz Yavne, Kita-Alef
Yavne01-2010
High School - undefined
Ipsar G Rossini
Italy01-2009
Skills
SEO auditing
On-page optimization
WordPress SEO
Google search console
E-commerce SEO
Image optimization
Technical SEO
Link building
Keyword research
Long-tail keywords
SEO copywriting
International SEO
Competitor analysis
User experience
Google analytics
Multilingual SEO
HTML and CSS
Mobile optimization
SEO strategy development
Gym
Passionate about AI-powered video editing, exploring new tools and creative techniques to produce engaging visual content. Regularly practice fitness and gym training, maintaining discipline, focus, and a healthy lifestyle.
Timeline
Search Engine Optimization Specialist
Kadabra
08.2022 - 12.2025
SEO Specialist
AvaTrade
01.2015 - 01.2022
VIP Support Manager
The Nation Traffic
01.2010 - 01.2012
Masa Israel Fellow
Masa Israel Journey
01.2009 - 01.2010
High School - undefined
Ipsar G Rossini
Ulpan Kibbutz Yavne, Kita-Alef